Sell Smarter Together: How Collaboration Outperforms Cold Outreach

Tired of cold outreach that goes nowhere?

Ready to unlock strategic relationships that actually drive sales?

In this high-impact workshop, award-winning brand and ecosystem strategist Holly Hartman shares how her CollabCode™ framework helps founders, sales teams, and entrepreneurs leverage collaboration as a sales strategy. You’ll learn why most partnerships fall flat—and how to structure smarter ones that generate visibility, momentum, and aligned revenue.

Whether you’re trying to grow your user base, expand your reach, or create high-value referral loops, this session will equip you with practical tools to get results.

You’ll walk away with:

● The top 5 myths that keep founders stuck in low-return partnerships

● A breakdown of the 4-part CollabCode™ framework

● A deep dive into your CollabStyle™—your unique collaboration approach

● The CollabStructure™ cheat sheet to vet and design stronger deals

● A “Pitch vs. Partner” comparison to help you know when to shift from solo selling to strategic collaboration

● Real examples, reflection prompts, and quick-win diagnostics you can apply right now

Participants will also receive access to a free CollabStyles™ quiz

If you’re building a startup, a product, or a personal brand—this is how you build smarter, together.

Event Venue & Nearby Stays

FirstBuild, 333 East Brandeis Avenue, Louisville, United States