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This session is highly relevant for sales leaders, founders, GTM managers, partnership managers, and product leaders working in B2B tech.As B2B companies scale, direct sales alone is often not enough. Resellers, distributors, cloud marketplaces, and strategic partners play a critical role in accelerating growth, entering new markets, and increasing deal velocity.
In this TechConnect panel discussion, experienced sales and go-to-market leaders will share real-world insights on how indirect sales and partner-led growth models work in practice - what scales well, what breaks, and how to build successful partner ecosystems.
We'll explore:
When indirect sales makes sense (and when it doesn’t)
How to build and enable strong reseller and partner networks
Common mistakes in partner-led growth
The role of cloud providers, consultancies, and ISV partnerships
How indirect sales supports international expansion and enterprise deals
This session is highly relevant for sales leaders, founders, GTM managers, partnership managers, and product leaders working in B2B tech.
Panel Speakers
Denys Golovatiuk - Senior Sales Leader – Digital Business, Northern Europe, Cloudflare
Former AWS Startups Sales Leader for Nordics, Benelux & Baltics. Denys brings deep experience in scaling cloud and SaaS businesses through partner ecosystems and enterprise channels.
Andreea-Ioana Mares - Head of Go-To-Market, YourBI
Former Senior Partner Development Manager at Microsoft (ISV). Andreea has extensive experience building and scaling partner programs, ISV ecosystems, and co-selling models.
Mykhaylo Khrystenko - Cyber | Cloud & Emerging Technologies Lead | Director, Deloitte
Mykhaylo works closely with enterprises and technology partners on cloud, cybersecurity, and emerging tech strategies, offering a consulting and ecosystem perspective on partner-led growth.
Moderator:
Uliana Matyashovska - Founder of TechConnect Almere, GTM & growth strategist.
Event Agenda
17:45 – Doors open & welcome drinks
18:00 – TechConnect introduction
18:15 – Opening words by Uliana Matyashovska
18:30 – Panel discussion
19:30 – Networking & drinks
Why Attend?
Learn from leaders who have built and scaled indirect sales models globally
Understand how partners accelerate enterprise and international growth
Exchange insights with peers working in sales, GTM, and partnerships
Connect with the local tech and business community in Almereь
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Event Venue & Nearby Stays
Innovally, 29 Hospitaaldreef #9e verdieping 1315 RC Almere Netherlands, Hospitaaldreef 29, 1315 RC Almere-Stad, Nederland, Almere, Netherlands
Concerts, fests, parties, meetups - all the happenings, one place.
