Scaling Products: Incremental vs 0 to 1 Strategies | Amazon, Snap Leader

👉Disclaimer: This is an online event hosted on RingCentral. Please register and join the event here https://prdct.school/3DKVjGJ👈

In this session, Alex will share his insights on how to scale products through two key growth strategies: incremental growth and zero-to-one innovation. Drawing from his extensive experience at Amazon and Snap, he’ll walk through how data-informed decision-making, AI/ML applications, and a deep understanding of customer needs can drive both small incremental improvements and groundbreaking, zero-to-one product shifts. Alex will discuss real-world examples from his career, including how he transformed Amazon’s Best Sellers program and used machine learning to drive product recommendations, providing a clear framework for balancing data-driven decisions with bold, visionary product moves.

3 Key Takeaways:
✅ Zero-to-One Product Growth: Learn how to identify and seize opportunities for creating entirely new products or features, even when data is scarce or absent.
✅ Data-Informed Decision-Making: Discover how to use data strategically—not just to validate existing assumptions, but to inspire new product ideas and better ways to solve customer problems.
✅ Balancing Incremental and Transformative Growth: Understand how to manage both steady, incremental growth (such as improving existing features) and breakthrough innovation (such as launching entirely new products or features) within a product strategy.

Meet the speaker: Alex Rosalez, Snap Leader at Amazon

Alex Rosalez is a seasoned AI/ML product executive with over 25 years of experience in the tech industry, including 22 impactful years at Amazon and a recent leadership role at Snap. Renowned for his pragmatic, empathetic, and customer-obsessed approach, Alex has excelled in areas like eCommerce, search, personalization, recommendations, and product inclusivity. At Amazon, he led groundbreaking initiatives that generated billions in revenue, such as the Amazon Best Seller Badge, Interesting Finds, and Buy it Again recommendations. At Snap, Alex spearheaded a center of excellence for product inclusion, ensuring long-term impact for marginalized communities by integrating inclusivity into strategic goals. A proud third-generation Chicano and LGBTQIA+ advocate, Alex leverages his personal and professional experiences to create innovative, equitable, and inclusive products that delight millions of users worldwide.

The content of this event is for educational purposes only and does not include any specific facts of the presenter’s current or previous company. The opinions expressed in this event are solely those of the presenter based on personal experiences and do not reflect those of the company the presenter works for.

Event Venue

Online