About this Event
Trade shows are one of the most expensive marketing investments a company can make—and one of the easiest to get wrong.
Through this hands-on workshop paired with a live trade show walkthrough, participants will receive actionable strategies they can apply immediately, including:
- How to design a booth that grabs attention in seconds
- What to bring (and what to leave at home)
- How to start conversations without sounding salesy
- Common trade show mistakes to avoid
- How successful companies capture and follow up with leads
During the local trade show walkthrough, founders will use a guided observation worksheet to evaluate:
- Booth design and layout
- Founder and team engagement
- Messaging clarity
- Lead capture strategies
ORGANIZER:
The supports the Michigan State University ecosystem with resources that increase the impact of research and innovation. The Foundation achieves its mission through grant programs that contribute over $15 million annually to the University, entrepreneurial programming and early-stage investments that accelerate technology transfer and startup growth throughout Michigan, and environments where startup businesses and collaborators can thrive. The Foundation's work is made possible through its stewardship of a flexible and sustainable endowment, nourished by over 50 years of licensing revenues and investment returns.
Event Venue & Nearby Stays
The Bridge Cafe, 109 Michigan Street Northwest, Grand Rapids, United States
USD 0.00
