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In recognition and respect for Fur Free Friday, a long-standing global tradition and protest, we will be holding a separate demonstration several hours later. This additional protest will take place outside the COACH store in Santa Monica!Please join local PETA supporters for the annual Free the Animals Friday, a powerful initiative by PETA supporters countrywide, on November 28, to protest against Coach’s sale of leather and the extreme cruelty of the leather industry by urging holiday shoppers to shop vegan.
More than a billion gentle cows and other animals are killed annually for their skin worldwide. Many of them are forced to endure all the horrors of factory farming—including castration, branding, dehorning, and tail docking, often without any painkillers. After a lifetime of intensive confinement, these gentle animals are sometimes even still conscious as they’re skinned and dismembered for handbags, shoes, jackets, or other items.
With the widespread availability of animal-friendly materials—including vegan leathers made from apples, mushrooms, mangoes, tree bark, and many other natural sources—it’s time for Coach to get on board by choosing style, compassion, and true sustainability.
We will meet at Starbucks on 3rd St. Promenade and walk to COACH, just a few minutes away.
1356 3rd Street Promenade, Santa Monica, CA 90401
DETAILS OF ACTION:
WHEN: Friday, November 28, 2025, 4 p.m. - 5:30 p.m. PST
WHERE: Coach located inside Santa Monica Place on the first floor 395 Santa Monica Pl., Ste. 130, Santa Monica, CA 90401
MAP:
Coach Store: https://maps.app.goo.gl/Sr3BQWbx4zKnWCUE9
Meet up: https://maps.app.goo.gl/L44q2FApRwi8CvJG9
Contact: Joseph at [email protected]
All materials (such as posters and leaflets) will be provided.
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Event Venue & Nearby Stays
Starbucks 1356 3rd Street Promenade, Santa Monica,CA, United States
Concerts, fests, parties, meetups - all the happenings, one place.
