Sales Training - Learn the Science of Selling & the Psychology of Buying

Tue Aug 19 2025 at 09:15 am to 05:00 pm UTC-05:00

Forest Green Branch Library | Dallas

Tania Cazin
Publisher/HostTania Cazin
Sales Training - Learn the Science of Selling & the Psychology of Buying
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Tap into the minds of your buyers. Learn why people by and how to get them to buy - from you - without having the play the follow-up game!
About this Event

(Find more details & save on Eventbrite fees at . (Early-bird is only $749 // $997 after August 5th)


Course Overview:

Our sales training event is designed for sales professionals and sales teams who are looking to increase their revenues and outsell their competition. Whether you're new to sales or an experienced professional, our sales training event dives into the science of selling and the psychology of buying. Our 12-Step Stalwart Selling System®, which you will learn in class, is backed by behavioral science, is field-tested, and has a 26-year proven track record. This isn’t your typical sales training program – it’s a complete, scalable, revenue-generating machine. Our clients see up to a 700% growth in a short time because of it.


Course Topic:

Introduction to our proven, proprietary 12-Step Stalwart Selling System®.

You willl learn the science of selling and buyer psychology and how to:

  • Reduce buyer resistance
  • Master cold calling strategies
  • Eliminate objections
  • Master cold calling strategies
  • Tap into customer motivations
  • Prevent “I want to think about it”
  • Purposely persuade
  • Strategically close
  • Ask the right questions
  • Create urgency
  • Create a powerful sales presentation
  • Stop leaving money on the table
  • Shorten your sales cycle
  • Increase your closing ratio
  • Boost revenues
  • And much more!

Course Outcomes:

By the end of this Sales Training Event, you will be able to:

  • Apply our proven selling system and framework.
  • Understand how to sell effectively and gain a competitive advantage in today's modern world.
  • Leverage the psychology of human behavior to connect authentically with prospects and lead them naturally to the close.
  • Set revenue-generating goals with laser focus.

Who Should Attend?

This course is ideal for sales teams, sales leaders, corporate teams, owner-operators, B2B, B2C, and D2D professionals who want to sell more in less time! Because the psychology of selling has been proven to be the same no matter what your offering is, our 12-Step Stalwart Selling System® is effective for all product and service-based companies, in all industries. (Sorry, this event is not for sales trainers or sales training companies).


What's included?

Lunch + Your Workbook + Official Certificate of Completion + Networking opportunities.


What's Teaching?

Your presenter, Tania Cazin, is the creator of the 12-Step Stalwart Selling System® and owner of Stalwart Sales Training & Consulting. Selling since 1989, she has a commission-only and a one-call-close selling background. Tania not only teaches what she has successfully done but she also brings 51,000+ hours of research and study in behavioral science, human behavior, psychology, personal development, and professional salesmanship. She built her sales career to a consistent 90% closing ratio and teaches others to do the same. Tania has been featured in local and national publications and on iHeart Radio.


Please Note:

Dress code: Business casual or business professional.

Seating is limited. Tickets are sold on a first-come, first-serve basis. Sale may end at any time.


Certification:

Upon completing the course, you will receive a Course Completion Certificate from Stalwart Sales Training and Consulting. Advance class options to follow.

To learn more about Stalwart Sales Training and our event, visit or call us directly at 612-927-2044.


*A form with additional details and your choice of lunch will be emailed to you once registration is complete.

*Due to limited seating and preparation of materials, all ticket purchases are final and refunds are not available at this time.


©️ 2025 Stalwart Sales Training and Consulting. This content is protected by copyright law. Copy, Reproduction or distribution without permission is prohibited.


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Event Venue & Nearby Stays

Forest Green Branch Library, 9619 Greenville Avenue, Dallas, United States

Tickets

USD 778.50

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