About this Event
This is a practical workshop to help sellers use Sales Navigator to engage prospects, manage their time and get better results. You'll learn the features, how to deploy them and how to identify the best prospect on the platform.
As part of the workshop, you'll learn how to leverage LinkedIn and Sales Navigator as part of a holistic strategy, where LinkedIn activity can increase success in cold calling and email outreach - as well a using a fully LinkedIn approach
What's covered in the workshop:
- Sales Navigator Tour of Features.
- How to use filters and lists.
- Leveraging Account IQ for intelligence.
- Buyer intent and how to use it.
- Which prospects are best for LinkedIn outreach.
- Outreach - How to message prospects and get replies.
- Building a multi-threaded prospecting process with LinkedIn and Email / Calls.
This workshop will give you the know-how and process to engage prospects on LinkedIn to book more meetings, shorten the sales cycle and close more deals.
This workshop is ideal for salespeople, senior business development teams, sales focused business owners and marketers looking to support their company lead generation and sales efforts.
Feedback from other workshops:
Learning Outcomes
By the end of this workshop, participants will:
Navigate Sales Navigator Efficiently
Gain a comprehensive understanding of Sales Navigator’s features and interface, ensuring they can confidently utilise all available tools.
Utilise Filters and Lists Effectively
Learn how to apply advanced search filters to pinpoint high-potential leads and create targeted lists for efficient lead management.
Leverage Account IQ for Strategic Insights
Understand how to use Account IQ to gather valuable intelligence on target accounts, enabling more informed and strategic decision-making.
Identify Buyer Intent
Discover methods for recognising and interpreting buyer intent signals, enhancing their ability to engage with prospects at the right time.
Select Optimal Prospects for LinkedIn Outreach
Develop skills to identify which prospects are most suitable for LinkedIn outreach, increasing the likelihood of successful connections.
Craft Effective Outreach Messages
Learn best practices for messaging prospects on LinkedIn to maximise response rates and foster meaningful engagement.
Build a Multi-Threaded Prospecting Process
Understand how to integrate LinkedIn with email and phone calls to create a robust, multi-threaded prospecting strategy that improves conversion rates.
Through these outcomes, participants will be equipped with the knowledge and skills necessary to harness the full potential of Sales Navigator, driving more effective and efficient prospecting efforts.
Agenda
🕑: 09:30 AM - 10:00 AM
Welcome and Sales Navigator Tour
Host: Dean Seddon
Info: We'll look at the features and how they work, including the advanced features.
🕑: 10:00 AM - 10:30 AM
Finding prospects and target accounts
Host: Dean Seddon
Info: 43% of the prospects you're looking for aren't easily found. We'll walk through how to use the filters to find the very best prospects.
🕑: 10:30 AM - 11:00 AM
Research and Account IQ
Host: Dean Seddon
Info: Research is the killer advantage, using AI and LinkedIn tools you can gather intelligence on your prospects which can arm you in creating relevant outreach.
🕑: 11:00 AM - 11:30 AM
Outreach Strategies
Host: Dean Seddon
Info: Learn about the latest outreach and messaging tactics to get higher response rates. You'll learn the messaging approaches which get replies and how to time them for maximum return.
🕑: 11:30 AM - 12:00 PM
Using LinkedIn, Emailand Phone to increase repsonse.
Host: Dean Seddon
Info: In this final session, we'll look at how to integrate LinkedIn into your existing sales process to improve the response rates of your off platform outreach. We'll also share how this improved positive response rates by 300% for a global SaaS company.
Event Venue & Nearby Stays
Oxford, United Kingdom
GBP 99.00
