Sales, Marketing, Customer Acquisition & Retention Strategies for Startup

Sat Oct 14 2023 at 01:00 pm to 02:00 pm

Toronto | Toronto

Lakshman Singh
Publisher/HostLakshman Singh
Sales, Marketing, Customer Acquisition & Retention Strategies for Startup
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Join This Sales, Marketing, Customer Acquisition & Retention Strategies Program for Startup Business Today !
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Join This Sales, Marketing, Customer Acquisition & Retention Strategies Event for Startup Business Today !


THE AGENDA OF THIS PROGRAM IS AS FOLLOWS :

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1. SALES & STRATEGIES FOR STARTUP BUSINESS

  • Who are your ideal customers or target audiance in your Startup Business?
  • What motivates new customers to buy ; & learn the customer behavior for your Startup Business?
  • What factors or events prevent a prospect customer from buying from your Startup Business?
  • How to improve bottlenecks in your sales pipeline?
  • What is your forecast for your Startup Business in the next period?

2. MQL's (MARKETING QUALIFIED LEADS) & SQL's (SALES QUALIFIED LEADS)

  • How to optimize the QL's (Sales & Marketing) in your Startup Business
  • Get to know the challenges with MQL's that are affecting your startup business
  • Learn how to get a good CAC with low MQL's for your Startup Business

3. SALES PIPELINE (STAGES) & SPC

  • How to define sales pipeline (stages) particularlily for your Startup Business
  • The five stages of a typical sales pipeline for every startup business
  • The essential Pipeline event metrics you need to track
  • How to improve sales pipeline for your startup business growth

4. MARKETING & STRATEGIES

  • How to get Earned Media & PR for your Startup Business
  • Find out how to use Growth Hacks & Referral Programs for your startup business
  • Learn how to make best use of Content & Inbound Marketing in your startup business
  • The ways to do Cobranding & Affinity Marketing for your startup business
  • How to apply Cause Marketing & P-O-P Marketing in your Startup Business
  • Get to know the ways to use Word of Mouth Advertising which is free & the best bet for your startup business

5. DIGITAL MARKETING CHANNELS & STRATEGIES

  • How to use Digital Marketing & the Startegies for Startup Business Growth
  • Get to know whether SEO or SEM or SMO is applicable to your Startup Business
  • How Affiliate marketing can help your startup business growth
  • Find out what are the ways to save money on Online Campaigns
  • How to make best use of Email Marketing campaigns to engage audiance in your startup business

6. CUSTOMER ACQUISTION & STRATEGIES

  • Know who your Customer is, his authority, decision making capabilities which will affect the acquisition in Startup or Business
  • Get to Know what type of customer you are dealing with (types of customers) in your Startup Business
  • Get to know how to Build Initial contact with a New Prospect bypassing your competitors
  • What to do & what not to do when dealing with Customers (of different kinds) in your Startup or Business
  • How to understand & convert an Indecisive Customer for your Business
  • Learn the Customer Behavior Modelling & Corresponding strategies for your Startup or Business

7. CLV (LTV) & CAC

  • How to predict CLV for your startup business
  • What if CLV is highly Varying in your startup business
  • How to work on Historic & Predictive CLV through events for your startup business
  • How to reduce CAC by optimizing Sales & Marketing in your startup business
  • How to ensure CAC is always less than CLV for your startup business
  • Get to know the Customer behavior that heavily affects the CAC

8. CUSTOMER RETENTION & STRATEGIES

  • How to Retain customer for Recurring / Growing Startup Business
  • Get to know the Strategies to stop a Competitor in aquiring your Customers
  • How to convert feedbacks into feedforwards to retain customers for your Startup Business growth
  • How to frame and model the Customer "Appeasing" strategies to retain the customer in your Startup Business
  • Find out why you are failing to understand your "product or service" value to a Customer that might be a decisive factor while acquiring or retaining a customer

9. BANT FRAMEWORK

  • How to use BANT in Sales for your startup business
  • Why NEED part cannot be predicted and how to make it predictable
  • Why the BANT in plain format may not apply to your Startup Business

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This Startup Business Sales & Marketing Event will be Delivered ONLINE

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ABOUT ME:

I am LAKSHMAN SINGH (Startup / Business Mentor, Business Coach & Auditor, Fund Management, Angel Investor)

I hold more than a decade of extensive experience in startup/business ecosystem and help founders/cxo's in startup/business through Consultations, Advices & by Auditing the Businesses. I also help startup businesses by investing in them, mentoring them and giving them exposure of my network.


Web : https://www.lakshmansingh.com/

Linkedin : https://linkedin.com/in/iamlakshmansingh

Facebook : https://www.facebook.com/iamlakshmansingh

Email : [email protected]

Blog : https://www.lakshmansingh.com/blog

Clientele : https://www.lakshmansingh.com/clientele


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Event Venue & Nearby Stays

Toronto, Canada

Tickets

USD 35.00 to USD 75.00

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