Sales & Marketing That Actually Work

Part of the Gain the Edge: Small Business Workshop Series*

Each session stands alone—but together, they build serious momentum.

Workshop #2: Sales & Marketing That Actually Work

Want more customers without burning yourself out—or wasting money on marketing that doesn’t work? This hands-on workshop is for new and growing business owners who are ready to bring in consistent sales without the guesswork.

Skip the hype and complicated strategies. We’ll show you how to attract the right customers, build trust, and turn interest into sales—without needing a huge budget or a full-time marketing team.

In this workshop led by Small Business Expert Cheryl Lantz, you’ll discover:

✅ The simplest way to figure out who your best customers actually are (and where to find them)

✅ How to create marketing that people actually notice—and respond to

✅ The sales process every small business needs to close deals without feeling “salesy”

✅ Practical ways to grow your client base—without letting social media take over your life

✅ What to skip completely so you don’t waste time or money on what doesn’t work

You’ll walk away with: Straight forward sales and marketing concepts you can start using immediately—plus tools at your fingertips to make it easy. No fluff, no jargon, just a clear path to getting more customers and growing your revenue.

Perfect for: Solo entrepreneurs, and side-hustlers ready to build something real

Let’s build your business on purpose—not panic. Join us!

*

Each session stands alone—but together, they build serious momentum. Sign up for the full 6-workshop series at a discounted rate and gain the clarity, systems, and support to grow with confidence.

Tues, Aug 19 | 4:00–6:00 PM — Business Set-Up EssentialsLaunch strong or reenergize your biz with the 5 essential systems, tools, and strategies every business needs from day one.

Wed, Aug 20 | 4:00–6:00 PM — Sales & Marketing That Actually WorkLearn to price confidently, attract ideal clients, and create simple, effective marketing that brings in sales—without the overwhelm.

Tues, Aug 26 | 4:00–6:00 PM — Financial Clarity for Business OwnersUnderstand your numbers, track what matters, and build confidence in making smart, data-informed business decisions.

Wed, Aug 27 | 4:00–6:00 PM — Hiring Smart, Building StrongKnow when you’re ready to hire, how to find the right people, and how to build a team that supports your growth and reflects your values.

Tues, Sept 2 | 4:00–6:00 PM — Lead With Clarity, Not ChaosShift from “doing it all” to leading with purpose. Gain tools to delegate, communicate clearly, and build momentum with your team.

Wed, Sept 3 | 4:00–6:00 PM — Design the Business (and Life) You WantAlign your business with your bigger vision of freedom, happiness, and wealth—then build systems to make it real.

Event Venue & Nearby Stays

Coeur d'Alene Regional Chamber, 105 North 1st Street, Coeur d'Alene, United States