Sales & Marketing Leadership Symposium

Founders everywhere are being asked to do more with less—sell, market, operate, and now master AI. The common failure point isn’t tools; it’s misalignment. This session focuses on how organizations across markets and stages can connect sales, marketing, and customer success into a single growth system. We’ll examine how credibility and trust in sales, clear positioning in marketing, and a disciplined CRM backbone turn fragmented efforts into repeatable revenue.

• Moderated Panel: Leaders from product, revenue, and growth discuss where alignment breaks—and how to fix it.
• Case Spotlights: Short, real-world examples from startups and scale-ups.
• Interactive Q&A: Audience-driven conversation with operators and advisors.
• Networking Reception: Time to connect with peers, partners, and investors.

• Welcome & Arrival Networking – 20 min
• Opening: Why Alignment Wins Globally – 10 min
• Panel: Sales–Marketing–CS as One System – 35 min
• Case Spotlights – 15 min
• Interactive Q&A – 25 min
• Closing Remarks – 5 min
• Extended Networking – 60 min

Campaigns, cold emails, and disconnected spreadsheets don’t scale—anywhere. Teams that anchor on a sales ethos (credibility, trust, authenticity), enable marketing to amplify it, and use CRM as the operational flywheel outperform. With AI accelerating outreach and analysis, alignment is not optional; it’s the control system that prevents noise from crowding out signal.

• Sales Ethos at Scale: How to institutionalize credibility and trust across markets and segments.
• Data to Decisions: Unify customer data for real-time insights that improve conversion and retention.
• CRM as Flywheel: Make the CRM the shared source of truth for sales, marketing, and customer success.
• Automation Without Losing Touch: Automate nurture and engagement while preserving personalization.
• From Customers to Promoters: Systematically turn satisfaction into advocacy.

• Revenue, marketing, and customer success leaders aligning for predictable growth
• Founders and operators building customer-led momentum
• Business operations and strategy leaders standardizing process and tooling

• Damien Brown — CEO, Ghostwood Consulting LLC
  Product and growth leader (SEO, analytics, content strategy) with experience at Khan Academy, Scribd, and Hotwire; specializes in building resilient growth engines that connect product, marketing, and UX.
• Terri Denver — CEO, 1st Hound Consulting
  Fractional CRO; scaled B2B revenue organizations from startup to acquisition. Expert in MEDDPICC, Sandler, Challenger; focuses on people, process, and performance.
• Ron Erd — Advisor & Consultant, Unlocking Growth
  Growth executive and five-time CEO; designs GTM and operating systems that turn uncertainty into revenue opportunities.
• Noman Ahmad — Managing Partner, MochaDesigns
  Digital marketing and business development leader; builds pipelines and GTM strategies that convert concepts into measurable growth.

Moderator: Katie Whitcraft — Founder, ScaleSpark
Operator and advisor focused on turning operational chaos into clarity across budgeting, infrastructure, and team enablement.

AlchemistX · Japan Innovation Campus · Hosted with ScaleSpark

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Event Venue & Nearby Stays

Japan Innovation Campus, 214 Homer Avenue, Palo Alto, United States

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