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We hope you'll join us for the 7th Annual Formalwear Pop-up Boutique!This popular event hosted by the New Berlin Junior Woman's Club gives area community members an opportunity to buy and sell formal dresses. We will have Homecoming, Winter Formal dresses as well as cocktail and evening gowns.
New location in 2026!
New Berlin Hickory Grove Community Center.
2600 S Sunnyslope Rd, New Berlin, WI 53151
(Across from Cleveland Pub.)
SELLER REGISTRATION IS OPEN NOW!
> All dresses sold must be pre-registered.
> Pre-registration is open until Thursday, January 15, 2026 at 11:59 PM. No late entries.
> Pre-registration site: https://forms.gle/emgMgZ6BrxEfXpBK9
> You will set your prices. Dresses were priced from $20-500 in past years. Most items are listed for about 50% of their original value.
----- 2026 EVENT DATES ------
1.30.26 FRIDAY
SELLER DROP OFF for PRE-REGISTERED DRESSES
> Come at the time selected during online registration.
> Check in your pre-registered dresses for inspection.
> Details will be verified and price tags will be attached.
> Please allow 20-60 minutes for this process.
> Reminder - Dresses must be cleaned and hung. No tears or imperfections.
1.31.26 SATURDAY
SALE IS OPEN TO THE PUBLIC
> Doors are open 10am-4pm.
> Dressing rooms available.
> All Sales are final.
2.1.26 SUNDAY
HALF PRICE SALE DAY
> Doors are open 10am-1pm.
> Dressing rooms available.
> All Sales are final.
2.1.26 SUNDAY
SELLER PICKUP / PAYOUT
> Sellers pick up their dresses and/or payments from 3pm-5pm.
> Sellers receive 70% of dresses sold.
> NBJWC keeps 30% which is donated back to our community.
> Any dresses not picked up will be donated to a charity.
For any questions, please contact us at [email protected].
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Event Venue & Nearby Stays
Hickory Grove Center New Berlin, Wi, 13975 W Cleveland Ave, New Berlin, WI 53151-3955, United States
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