Name: RL Business Club: Building a professional brand
Start: 2025-09-11T16:00:00+01:00
End: 2025-09-11T18:00:00+01:00
Location: The Magic Hat Cafe, Newcastle

What you'll learn at this event:
Your brand isn’t just what you say - it’s how people see, feel, and remember you. At this RL Business Club event, we’ll explore the art and strategy behind building a brand identity that truly connects with your target audience.
We'll explore what it really means to build a professional brand, from understanding your audience to telling your story through strategic marketing and powerful visuals.
You’ll also learn how to analyse your competitors, align your marketing with your goals, and use photography to bring your brand to life with clarity and confidence.
Join us to hear from experts in brand and strategy formation and learn how to position your business to stand out in a crowded market.
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This event will help you:
• Use competitor analysis to shape your brand position
• Align your marketing activity to your firms' wider goals
• Build trust and credibility through authentic brand imagery
• Avoid common branding pitfalls that dilute your message or confuse your market
• Identify what sets you apart and portray that through your brand identity
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Speakers:
Daniel Adamson - Business Advisor | Robson Laidler Accountants
Using competitor insights to create a clear brand position and stand out from the crowd.
Christopher Owens - Commercial Photographer | Chris Owens Photography
The power of photography in building a strong, authentic brand image.
Samantha Legget - Marketing Specialist | 360 Growth Partners
How to build a brand that reflects who you are and connects with your ideal audience.
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Who this event is for?
This event is for business owners and professionals who want to build a clear, consistent, and authentic brand that sets themself and their business apart - whether you're launching something new, refining your brand identity, or simply want to connect more effectively with your target audience.
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You’ll benefit from attending if:
• Standing out in a competitive market feels like a challenge
• Your brand needs a refresh, but you’re unsure where to begin
• Defining and communicating your unique edge is a struggle
• Your marketing activity often feels disconnected from business goals
• First impressions - online or in person - don’t quite reflect your value
• Branding feels important, but the process seems unclear or overwhelming

Register for FREE via Eventbrite: https://bit.ly/4m8UZCU