Rethink Production

On Thursday, June 18, from 4:30–8 PM, join Women in Film Chicago and Thunderlab Productions for an interactive evening exploring what it means to produce in today’s evolving advertising landscape.

Hosted at Thunderlab Productions, the event will feature immersive working sets staffed by professionals across the industry, offering attendees the chance to ask questions, make connections, and gain firsthand insight into the creative and technical disciplines that bring commercial work to life.

The evening's featured panel, Rethink Commercial Production: Roles. Tools. Expectations., will explore how the industry is changing. From brand-side ideation and independent creators to the rise of the multi-hyphenate producer, today's landscape looks very different from what it did just a few years ago. Hear from veteran producers and industry leaders as they discuss where the work is coming from, how roles are evolving, and the skills and perspectives shaping the future of commercial production.

Info: Explore camera setup, editing, and tabletop shooting. Talk with live professionals and learn current best practices on how to prepare for various stages of production.

Info: Moderated by Kala Bradford of Media Maven, this will be the main event of the evening, with producers from all over the advertising world discussing the evolving landscape and how to navigate it.

Info: Continue to make new connections as we wrap up the evening and take home new knowledge for our continuing journey through advertising production.

Event Venue & Nearby Stays

Thunderlab Digital Media, LLC, 5547 North Lincoln Avenue, Chicago, United States

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