Recession Proof Your Marketing & Sales Strategy series - Workshop 2.0

Would you rock up to a marathon without doing any training? Absolutely not. By developing data-driven marketing campaigns you not only ensure any risk you take is in the right place but also put to good use what you already know.

When there’s a downturn, businesses have to adapt quickly to suit their surroundings, working backwards from the point of success to create a plan to help you achieve it. This means asking the right questions:

• What are your revenue plans targets?
• What are your most profitable products or services?
• Do you know the value of each customer?
• Do you know your conversion rates at each stage of your buyer journey?
• Do you know how the answers to each of these questions can help you shape your marketing plan?

Successful marketing strategy should help you reverse engineer your success. If you know what you want to achieve, your marketing campaigns should be planned and budgeted to achieve these objectives, based on a solid commercial understanding.

We’ll help you understand how to utilise your data to create a marketing plan based on sound commercial thinking.

You’ll leave this session with:

• An overview of the key performance indicators (KPI) that drive your business
• An understanding of how to identify the numbers within your business that will drive your growth.
• How to use these numbers to plan your marketing activity and measure your success
• A suite of templates, activities and tools to help you get your best ideas and plans out of your head and into structured, actionable ideas.

• Are you worried about how to prioritise you marketing over the next six to 12 months?
• Has your business diversified or evolved so your marketing plans need a review?
• Do you see this period as an opportunity to take a lead on your competition?

Many business owners are anxious about the impact of ongoing economic uncertainty. Some are reducing, or at worst stopping, their marketing activity in a bid to cut costs. That is understandable, but potentially damaging. To survive a recession a business needs to generate income. Stopping marketing makes that much harder.

Lessons from past recessions, including the 2008 recession and the pandemic, have shown that businesses should see the current climate as an opportunity to grow rather than batten down the hatches and hope for the best.

• Do your customers and prospects still know you exist and is your marketing strategy in a position to help you pick up where you left off?
• Perhaps you’ve taken the opportunity to pivot, adapt your products and services, break into new markets or even launch a new business?

The workshops

In this series of workshops, we will help you develop a commercial mindset to growing your business through campaigns. Over a series of live and recorded on demand sessions we’ll guide you through a process to help you drive your business forward in a time of economic uncertainty. You will learn how to drive business momentum through tactical campaigns and share secrets from behind the curtain of some of the country’s most famous marketing campaigns. You’ll identify hidden value in your businesses to help you adapt your marketing plans to take advantage of the opportunities that lay ahead and take a leap on your competitors.

The program brings together three powerful workshops designed to help you:

1. Learn from the masters
2. Know the numbers that drive business growth
3. Identify what truly makes your business proposition unique

Event Venue & Nearby Stays

Bloc, Marble Street, Manchester, United Kingdom