Raise Your Brand (From the Inbox Out): A Klaviyo Workshop

Are you a small business or e-commerce brand with big dreams for inbox supremacy, but you’re stuck on square one trying to figure it out while your competitors are out there giving you email envy?

❌ You’ve been told email is the most cost-effective way to grow but don't know how to get started.

❌ You have a subscriber list, but sending “good” emails feels intimidating.

❌ The tools feel clunky, confusing, or downright draining—what are you missing?

❌ You don’t have a dedicated marketing team.

❌ Automations sound amazing … until you try to build one.

We’ll prove that you (yes, YOU) can send the kinds of emails that those other bland brands (and your customers) would drool over—first class campaigns that draw in the crowds and sell like hotcakes!

In 5 value-packed, guided sessions, you’ll learn how to instantly beef up your sends and strategy with nothing but words and wits, including …

✅ How to think strategically about email (so you’re not guessing what to send)

✅ How Klaviyo actually works—campaigns, audiences, flows, and the builder

✅ How to design emails that feel polished, branded, and readable

✅ How to segment your audience so emails feel personal, not spammy

✅ How to create at least one “set-it-and-forget-it” automation tied to your store

✅ How to make email faster and easier to keep up with, not another chore

Newbies starting from scratch as well as those with email experience all have something to gain from this workshop series.

Sessions are designed for active learning with guided work time and accountability baked in. Those “watch it anytime” digital recordings sound cool, but when are you actually hitting play?

Reap the benefits of group learning, personalized breakouts, and instant feedback from peers and pros.

Every session includes D-I-almost-Y worksheets and activities. You'll leave with real things built in your account, ready to launch your leveled-up email by the end of the series.

Investing in your brand can feel like a big, scary deal. We get it. That’s why our Raise Your Brand (From the Inbox Out) series has a “Try it and un-buy it” clause built in. Reserve your spot, attend the first class, and if you don’t like it, you can bail for a full refund. No hard feelings. No questions asked. Simply cancel before the next class, and you can take your money back and run.

Info: An overview of basics and best practices that work no matter what tools you use. We’ll cover copywriting fundamentals for email, email design and accessibility, best send times/frequency, and compliance basics.

We’ll help you brainstorm content pillars and topics for your business’s email program, map out content ideas, and create a customized campaign calendar to kickoff your sends.

Info: Get to know Klaviyo (our fave-iyo email marketing software) and get started designing your own branded templates. You’ll learn about campaigns vs flows, leveraging subscriber data, the Klaviyo builder, templates, integrations, and understanding metrics. There will be guided work-time to create your first branded campaign template with colors, fonts, and all the details that will make your emails shine.

Info: Learn the ins and outs of audience segmentation and start building lists tailored to your biz. We’ll cover why segmentation matters, lists vs tags vs segments, behavior-based triggers, versioning, lifecycle stages, and how to create meaningful segments within your audience. In 1-on-`1 breakouts and hands-on work time, you’ll map segments within your program to key campaigns or flow messages you’ll send.

Info: See which customer notifications Shopify sends and start swapping bland and boilerplate for branded and beautiful. We’ll teach you all about customer notification best practices, including abandon cart, post-purchase, win-back, browse abandonment emails and more. Together, we’ll help you build an abandon cart flow (or whichever your business needs most) step-by-step.

Info: We’ll close out the course reviewing sending cadence, list hygiene, metrics to track, A/B testing. You’ll be able to share what you’ve built to get feedback from classmates and a big picture, one-on-one coaching sesh from instructors.

Event Venue & Nearby Stays

Factory Coffee - Frank Street, 213 East Frank Street, Kalamazoo, United States

Concerts, fests, parties, meetups - all the happenings, one place.

Get App