About this Event
Are you tasked with being the face of your organization's public message but unsure if you have all the right tools? This engaging, two-day course is designed for public information officers and leaders who oversee public messaging but are looking to build a guiding strategy. Taught by a former news anchor who now serves as a major city PIO and a retired police chief nationally recognized as a communications expert, we'll help you master the art of crafting messages, whether it's sharing good news or managing a crisis. From social media posts to news conferences, we'll cover the broad spectrum of public messaging as we combine theory, case studies, and practical exercises in a low pressure, adult-learning format. You'll leave with a strategic roadmap for success. Training topics include:
· Legal Considerations for Government PIO's
· Recognizing Good News Stories That Resonate
· Run It Like a Newsroom: A PIO Strategy
· Messaging in Real Time through Social Media (with case study)
· Media Relations from News Releases to News Conferences
· On-Camera: Mock News Conference Practical Exercise
The course capstone, mock news conferences, allows you to practice handling the tough questions under the stress of the lights in a safe, risk-free environment, with valuable feedback provided by experienced PIOs.
Effective public communication has never been more complex or more important. Obtain time-tested tools to communicate through the good news and the inevitable critical incidents by two communications instructors highly experienced in managing the message. Don't miss this opportunity to elevate your communication skills and make an impact for your organization. And all at the scenically located Bradenton Police Department.
Training certificates are available upon request.
There is a group rate of 10% off per ticket ($59.50) for two or more registrations. Use promo code JPCGroup2 when registering 2 or more students. And while tickets are nonrefundable, we understand that things happen for busy public safety professionals and they are transferable to another Julie Parker Communications course should you need to attend the training at a later date.
Event Venue & Nearby Stays
City of Bradenton Police Department, 100 10th Street West, Bradenton, United States
USD 595.00