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Generative AI is only as effective as the prompts behind it - and for communicators, knowing how to prompt strategically is quickly becoming a core professional skill. In this practical, PR-focused session, Marissa Bell, APR, will show how communicators can use the SPOCK framework (Specificity, Persona, Output, Context, Knowledge) to get clearer, more accurate and more usable results from generative AI tools. Through real-world examples - including a live walkthrough of using AI to draft content - attendees will learn how to apply prompting techniques across executive communications, messaging and content development. Participants will leave with immediately actionable skills they can use responsibly and effectively in their day-to-day work.NOTE: Attendees are encouraged to bring a laptop or other device with access to a generative AI tool. We encourage you to practice the prompts alongside the presentation.
MEETING LOCATION: Food City 1375 Broad St, Chattanooga, TN 37402. NEW ENTRANCE - Please enter from Broad Street at Suite 207. This door leads directly to the elevator instead of going through the store.
PARKING INFORMATION: While the event is hosted at Food City, they ask that parking directly in front of the store is reserved for shoppers. There is ample on street parking around Food City, multiple surface level parking lots nearby along with a large parking garage next to the Chattanoogan hotel across the street from the store.
OUR SPEAKER: Marissa Bell
CMO, YMCA of Metropolitan Chattanooga
Marissa Bell, APR, is a senior communications and marketing leader with 15 years of experience spanning public relations, strategy, marketing, digital and social media, broadcasting, public affairs, and crisis communications. She currently serves as Chief Marketing Officer for the YMCA of Metropolitan Chattanooga, where she leads brand, membership, communications, and digital strategy for a mission-driven non-profit serving thousands of members across the region.
Previously, Marissa worked at Waterhouse PR, focusing on strategy, business development, and media relations for clients in manufacturing, real estate, transportation, hospitality, and other industries. Her career also includes roles with the Chattanooga Tourism Co., where she marketed the city to visitors through collaboration with tourism partners and local, national, and international media. She also worked for the City of Chattanooga, where she helped communicate the mayor’s vision and execute internal and external communications strategy. She began her career in digital media with Food Network in Knoxville and later worked as a TV news producer in Chattanooga, where she honed her storytelling skills.
Marissa is accredited in public relations (APR) through PRSA and holds a master’s in corporate and organizational communication from Northeastern University as well as a bachelor’s in communications from the University of Tennessee. She is active in the community, serving with PRSA Lookout Chapter as immediate past president and the Chattanooga Chamber of Commerce Board of Directors. Outside of work, she’s an avid endurance athlete and outdoor enthusiast, having completed multiple half marathons and IRONMAN 70.3 Chattanooga races.
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Event Venue & Nearby Stays
1375 Broad St, Chattanooga, TN 37402-4447, United States
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