Producing Your First Radio Advertisement

Learn to craft compelling 30-second ads by mastering scriptwriting, selecting the perfect music bed, and understanding various announcing styles like Hard Sell and Soft Sell. Gain hands-on experience in voicing, recording, editing, and mixing to create your first professional radio advertisement.
The session is delivered by Nathan Rose (owner/co-founder) of River FM 87.6. Nathan loves starting new radio stations, has a passion for Radio Broadcasting and is board member of the Australian Narrowcast Radio Association (ANRA).
Address: Building Z Level 1, TAFE Ultimo Campus, Cnr Jones & Mary Ann St., Ultimo, NSW, 2007
Can’t make this workshop but want to know more about our courses? Check out our Ultimo Screen & Media course information below:

This course offers students the skills to plan, prepare and publish a range of media, in particular in the areas of podcasting, mobile journalism, and social media. These essential skills will help you launch your career as a content creator, journalist, audio storyteller and more. Gain a versatile toolkit and kickstart your journey in the vibrant world of media.

Certificate IV in Screen and Media

This course introduces students to the foundations of good media production: writing, research and interviewing. You’ll learn blogging and social media, MoJo (mobile journalism), photography, and radio and TV presentation. You also have the opportunity to publish work on our student news site Off Campus, or broadcast live on TAFE Radio.

This stream introduces students to the foundations of producing and broadcasting radio shows and podcasts. Students will learn how to write for radio, researching for segment topics, copyright, programming for radio, scripting for podcasts, and producing podcast shows. They will also learn the technical skills of production, recording, and editing audio to broadcast quality. Students of this stream will have the opportunity to broadcast live and produce podcast shows for our station, TAFE Radio.

The journalism steam introduces students to the foundations of good journalism and media production: writing, research, interviewing and ethics. You have the opportunity to publish work on our student news site Off Campus.

The social media stream gives students skills in making and publishing content for online and social media platforms and develop strategies for engaging audiences. You will have the opportunity to collaborate with radio and journalism students, and to publish to our student news site, student radio station and associated social media platforms.

If you are a beginner in radio or podcasting or are changing careers, the Certificate IV

Screen and Media course is right for you.

This course will give students skills in radio and podcast producing and writing for journalism. Students will learn how to write, plan, record, produce, and present their own creative digital audio content with confidence. They will program for radio and podcasts and gain technical skills in production, recording, and editing audio. Students will be broadcasting live and produce podcasts for our online radio station, TAFE Radio. They will also study writing, researching, and interviewing for our Off Campus news site.

This course will be taught in the evenings on campus, you will have access to our Radio and Podcasting studios.

This course is an intermediate, practical course. It will focus on contemporary and

futures-focused journalism practices, the various aspects of radio broadcasting, and

strategy-based social media management. This course will build on skills learned from the Certificate IV Screen and Media course. Students will learn advanced interviewing skills, video and audio journalism, and multimedia storytelling. Teachers and mentors will assist and encourage learners to create portfolios and apply for employment or internship positions within the media industry. Those who seek further education will also receive advice and guidance. Opportunities exist for students to manage and publish to the student news site, Off

Campus; take leadership roles in the student radio station, TAFE Radio; and manage

associated social media platforms.

At Ultimo, we offer 3 separate specialisations: Radio & Podcasting, Journalism, or

Social Media. See below for more details.

In this stream, students will continue to learn every aspect of radio production and

presentation. They will be expected to write scripts for radio and podcasting,

demonstrate knowledge of proper broadcasting techniques, construct radio shows

including writing run sheets, operate radio and podcasting panels, copyright, and

ethics. Students of this stream will have the opportunity to broadcast live and produce podcast shows for our station, TAFE Radio.

In this stream, students will work on extending and polishing their writing and

proofreading skills. They will be expected to perform comprehensive and thorough

research on story topics, extensively interview subjects, understand copyright,

collaborate with fellow students, and working ethically. Works produced by students

have the opportunity to get published on our student news website, Off Campus.

In this stream, students will develop strategies for managing online communities and engage audiences. They are expected to write captions for social media, research trends, optimise the use of hashtags, create content in accordance to the TAFE NSW and Off Campus style guide, navigate Canva, use appropriate branding, collaborate with fellow students, schedule content, copyright, and ethics. They will have the opportunity to publish to the news site, Off Campus, to take part in the student radio station, TAFE Radio, and to publish and manage content in various Off Campus social media platforms (Instagram, TikTok, Twitter, Facebook, YouTube, Spotify).

This course is intermediate to advanced level, building on the skills acquired from the Diploma course.

In Advanced Diploma, students will focus on various aspects of innovation in the media with specific focus on radio, journalism, and digital media. Students will analyse media industry practices and using that information design, develop, and implement an innovative media project. They will further hone their storytelling techniques for a variety of platforms, including radio, online, audio, video, and multimedia production. Students will have to develop one or more major pieces for their portfolio and opportunities exist for taking leadership roles in the student radio station, TAFE Radio, and online news site, Off Campus.

Have any questions? Email us at [email protected]

Registered Training Organisation 90003

Event Venue & Nearby Stays

Ultimo TAFE Campus - Cnr Jones & Mary Ann St Building Z level 1, Cnr Jones & Mary Ann St, Ultimo, Australia