Problem Framing Training - Berlin

Problem Framing solves one of the most common (and expensive) business situations: Fighting symptoms rather than the root cause of a major problem.

Failure to define a root problem at the beginning leads to expensive solutions with no real or lasting results.

With Problem Framing, you and your team can pinpoint the root cause early, saving time, money, and needless frustration.

If you search for "failed products" on the internet, you'll find examples of organizations that designed innovative solutions to problems no one has. Meaningful innovation starts with solving the real problems of real people.

• The decision-making process in your organization doesn't consider customer/user needs.
• Your company is only doing more of the same thing, repeating previous successes without exploring new opportunities or taking risks.
• You want to introduce new ways of working, but you struggle to get stakeholders buy-in

We developed the Problem Framing approach five years ago as a way to help creative teams focus their solutions on a problem worth solving and aligned with the organizational goals.

We’ve helped organizations such as Which? London, Turner Construction Company, and RGAx embed this approach into their decision-making and strategic planning process.

We officially launched this training program in 2018 at Google in San Francisco, training their Sprint Master Academy on how to find problems worth solving and setting the stage for successful design sprints. Here's what problem-solvers from companies like Google, Adobe, SalesForce, PayPal, Boeing, Audible, and Nike had to say about it.

Since then, we trained innovators, decision-makers, product managers, UX designers, and Design Sprint Facilitators on how to:

• Make sense of the user's needs, perceptions, and expectations
• Frame problems into actionable design challenges
• Align teams toward common goals
• Gain the confidence of tackle a problem worth solving in a Design Sprint

Problem Framing is a design thinking method used by a group of senior decision-makers to understand, define and prioritize complex business problems in just one day.

Read more about it here.

Identify strategic problems and define business questions by capturing stakeholders' perspectives.

Surface stakeholders’ aspirations and align them around a shared project scope or business need.

Make sense of the customer problems, perceptions, and expectations and map them to the business needs.

Uncover opportunities that combine the desired outcomes of the business and customers alike.

• It avoids common decision-making biases
• It allows a perspective shift by introducing the voice of the customer through research insights
• Speeds up the decision-making process
• Increases the value of the outcomes
• Drives alignment and consensus among key stakeholders

• The Problem Framing workshop gives you and your team the tools to uncover new business opportunities, precisely define core business problems, and align stakeholders around a shared definition of the challenge at hand.

• How to gather data and review research
• What is “just enough research”
• How to extract and present insights to key decision-makers
• How to prioritize problems and select stakeholders

• The seven strategic questions
• How to build the common ground
• How to align a team of decision-makers
• How to create a Problem Statement

Our one-day problem-finding and reframing course facilitates experiential and collaborative learning through team-based activities, expert-led facilitation and immediate practice of the newly gained skills.

• Bite-sized learning
• Hands-on practice
• Real-world application
• Relatable and exclusive case studies
• Debrief sessions and lessons learned

John Vetan - Innovation Strategist, Facilitator, and Co-founder of DSA

John is an entrepreneur and digital enthusiast with over 20 years of experience. He believes that innovation should not be just another buzzword but something that every organization should attain and instill in their DNA.

Currently, as founder and strategist at the Design Sprint Academy, John is helping organizations around the world use and adopt Design Sprints as an effective way to innovate and find a better way to work.

Can I pay by invoice?

Yes. Please email us at [email protected] your company details, and we will issue an invoice.

Are the tickets transferable?

Yes. If you need to request a ticket transfer, please email [email protected]. But! All requests must be made 72 hours before the event.

What is your cancelation policy?

Due to the limited number of seats in this workshop, we want to ensure that no one misses the opportunity to participate. For a full refund, we kindly ask you to cancel 30 days before the event. If you have any questions, please reach out to us at: [email protected]

Should I come as an individual or as a team?

Both individuals and company teams are encouraged to attend. But just to clarify, you don’t get to be a loner at the workshop. Individuals will work together with a team of people from different companies. This workshop will be valuable for both individuals and groups.

Are there any team discounts?

Yes, there are team discounts. Please email at [email protected] if more people from your company want to join a session.

Is Problem Framing part of a bundle?

The Problem Framing Training is part of the Design Sprint Bootcamp Program, which has the Design Sprint and the Advanced Design Sprint Facilitation training modules. When you sign up for all three, there is a 10% discount.

Will there be refreshments and lunch?

Yes, refreshments and lunch will be provided.

Event Venue & Nearby Stays

To be announced :), Berlin, Germany