Practice Your Pitch: Why No One Gets Your Startup (yet), and How to Fix It

Our Practice Your Pitch season, powered by Techscaler, is focused on supporting startup founders as they get ready to present their ideas. Through a series of interactive online and in-person workshops, we'll be looking at different aspects of pitching and how a good pitch can change the journey of your startup. This special edition, Why No-One Gets Your Startup (Yet), and How to Fix It is brough to you by Founder and Strategic Growth expert Sid Kathirvel.

Are you struggling to pitch your startup or explain why anyone should care about it? This hands-on workshop will provide clarity on why customers buy, what’s holding them back, and how to nail your positioning and messaging.
You’ll learn:

• What makes people buy/switch to your product.
• Combating the hidden forces that stop people from switching to you.
• How to position your product so it’s instantly clear and desirable.
• How to craft messaging that grabs attention and makes people (and investors) want in.

Gain strategies, frameworks, and worksheets that you’ll use immediately. This is the stuff most founders figure out too late, so don’t miss this workshop.Highly recommended for early-stage founders, those struggling to articulate their value proposition, or anyone preparing for pitching, marketing, or go-to-market efforts.

You will be joined by other members of the Scottish tech ecosystem, along with members of the CodeBase team. The session will be led by Sid Kathirvel from Unlock Growth, who has over 24 years of experience in strategy, product and growth marketing. Sid has helped founders and teams (from early-stage startups to scaling SMEs) break through growth ceilings and unlock their next level. He strips away guesswork, sharpens positioning and crafts messaging that sticks. His blend of strategic leadership and executional rigour has earned him recognition as Marketing Mentor of the Year (2024).

This session will take place from 1.30-4.30 on the 29th October 2025, and will be in the C-Suite of the ONE Tech Hub in Aberdeen.

We ask everyone to sign up individually, so we can have an estimate of how many people want to attend. We will also check-in each person on Eventbrite as they join the event so make sure you've signed up to the event in order to attend.

Tickets are very limited so be sure to register!

CodeBase is a tech incubator, making startups accessible to everyone. Through building culture, community and education, we promote and support tech innovation. We offer flexible and affordable hotdesking and office space, education programmes delivered by expert industry operators, and an offline and digital community where startup founders and staff can connect and help each other.

We are CodeBase. We believe in startups for everyone and the power of community.

We put diversity and inclusion at the heart of our culture - from our spaces and events, to our education programmes and community. In whatever way you interact with the CodeBase community, we require you to treat everyone with respect, regardless of background or personal beliefs.

Techscaler is a Scottish Government funded programme, delivered by CodeBase, and offers tailored support for everyone in Scotland who wants to build a startup, whether they are considering a career in startups or are developing, building and scaling an idea.

We offer Community and Member access to world-class education, a peer-led online and offline community, and flexible workspaces.

Techscaler membership is for any prospective or current startup founder, startup employees, or more broadly anyone who is involved in the Scottish tech ecosystem. Membership offers tailored support depending on your goals. When someone applies to become a Techscaler member, our team can direct applicants to the most suitable Techscaler support.

To find out more, watch this video on YouTube: “What is Techscaler and what does it mean for me and my region?”:

To join for free, visit https://www.techscaler.co.uk.

Our events are dedicated to providing a harassment-free experience for everyone, regardless of gender, gender identity and expression, age, sexual orientation, disability, physical appearance, body size, race, ethnicity, religion (or lack thereof), or technology choices. We do not tolerate harassment of event participants in any form. Sexual language and imagery is not appropriate for any conference venue. Event participants violating these rules may be sanctioned or expelled from the event without a refund at the discretion of CodeBase.

Please see the full code of conduct on our website: https://www.thisiscodebase.com/code-of-conduct

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Event Venue & Nearby Stays

ONE Tech Hub, Schoolhill, Aberdeen, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

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