PR in 2025: Navigating the Changing Media Landscape

This session will cover:

• How to navigate today’s fragmented media landscape, including leveraging newsletters and podcasts.
• Best practices for pitching major company news to maximize coverage.
• A workshop to refine your pitching skills with real-time feedback.
• The essentials of thought leadership and how to position executives as industry voices.
• Strategies for integrating social media into your PR efforts for greater impact.

Kimberly Jefferson oversees PANBlast's client relations. With nearly 15 years of agency experience, Kimberly is a senior leader with deep knowledge of communication best practices. Kim counsels clients on uncovering compelling stories by combining her passion for and background in journalism with her expertise in B2B SaaS. Certified in Culture Index, Kim’s passion lies in helping teams understand themselves, each other and their clients so that they can do excellent work.

As PANBlast's Senior Vice President, Grace Williams oversees account services, working with agency leadership to understand and react to changes in the media landscape. Using agency data on open rates, placements and OKR completion, she leads the agency in developing best practices and benchmarks to ensure successful campaigns. Drawing from 10 years of experience in marketing and communications, Grace also dedicates her time to agency structure, workload, new services, new business, and agency reporting.

Event Venue & Nearby Stays

COhatch Polk Stables, 1533 Lewis Street, Indianapolis, United States