PR and HR’s Role in Creating a Culture of Well-Being: A Two-Part Series

In 2025, the future of work is here, and the people who make up our companies are the key to growth and success. For PR professionals, cultivating a culture of well-being is more than an internal initiative—it's a powerful story that shapes your organization's reputation, attracts top talent, and demonstrates authentic leadership in an era where stakeholders demand genuine commitment to employee care.

When work cultures are grounded in holistic well-being—including physical, mental, career, social and financial—they outperform key people metrics. According to Deloitte's 2023 WorkWell Study, organizations with comprehensive well-being programs saw 41% lower absenteeism and reported 24% higher profit margins compared to those without such programs. Simply put, healthy people deliver and exceed business objectives. A culture of well-being creates compelling narratives that resonate with both internal and external audiences, strengthening employer brand and organizational credibility.

PRSA Orlando and for an inspiring two-part event designed for communication, human resources and C-Suite leaders, lead by award-winning PR professional-turned-corporate well-being expert Mark Mohammadpour, APR, Fellow PRSA.

Part 1 (In-Person Event):

Deep dive into:

• The why, what, and so what of a Culture of Well-being
• Your team's role in developing and living a Culture of Well-being
• Opportunities for communications and HR teams to work together in planning, implementing, and measuring a strategic and measurable employee well-being plan
• Actionable steps your team can implement and measure impact in 2025 and beyond

Part 2 (Virtual Event):

Explore the design of a Culture of Well-being Strategic Plan in this interactive webinar. Discussion will focus on key elements needed to create such a plan in your organization. Attendees will leave with recommendations on the key steps to design their plan. Following the in-person event, attendees will be sent an invite and link to join the session.

Professional Development:

• This two-part event will be available for 2.0 SHRM recertification credits; and for 1.0 APR renewal credits (0.5 each).

About Mark Mohammadpour, APR, Fellow PRSA (he/him): After spending his PR career leading award-winning programs at Edelman and Weber Shandwick, and after losing and keeping off 150 pounds over the last 15 years, Mark founded Chasing the Sun to work with HR and employee communications teams to design their company’s Culture of Well-being™️ to retain healthy employees and create a healthy bottom line. Mark has served as PRSA Oregon chapter president and is the PRSA Strategies & Tactics Workplace Wellness columnist. .

Thank you to our program sponsor .

Wednesday, February 19
The Citrus Club
255 S. Orange Ave., Suite 1800
Orlando, FL 32801

Networking: 11:30 a.m.
Program: 12:00 p.m. - 1:15 p.m.

PRSA/SHRM Members: $45, Non-Member: $60, Students: $25

Visit PRSAOrlando.org for more information.

Event Venue & Nearby Stays

The Citrus Club, 255 S. Orange Ave Suite 1800, Orlando, United States