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Milwaukee!The Hive is swarming Bradford Beach on January 1st during the iconic Polar Plunge — and we’re going bigger than we ever have.
We’re transforming part of the beach into a wellness-driven celebration rooted in connection, community, and kicking off the new year in all of our favorite ways.
Expect wood-fired sauna tents, cold plunging in Lake Michigan, house music with DJ Uncle Drew, bonfires, organic coffee, lounge space, and high-vibe energy on the beach.
Two ways to join:
🔥 Paid Sauna Session (10am–12pm) — limited-capacity sauna + contrast leading into the Polar Plunge
🔁 Free Rolling Sauna (post-plunge) — rotating 30-minute sessions, first come, first served starting ~12:10
Come dance, plunge, sweat, and start the year together.
📍 Bradford Beach — look for the Hive Wellness & Social flag 🐝🔥❄️
Check out the ticket link to learn more! Let's GO.
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Event Venue & Nearby Stays
Bradford Beach, Milwaukee, United States
Tickets
Concerts, fests, parties, meetups - all the happenings, one place.
