Name: PICTURE THIS 25
Start: 2025-10-21T09:00:00+02:00
End: 2025-10-21T18:30:00+02:00
Location: Den Sorte Diamant - Det Kgl. Bibliotek

PICTURE THIS returns and brings together industry spearheads from all over the world to help you navigate an ever evolving industry.
If the buzzword for the industry in 2024 was "generative," then after another year of AI, the industry has been sobering up. While Europe is producing more than 2,400 feature-length films per year and attempting to score a global blockbuster in the increasingly audience-centric and platform-driven world, virtual production is maturing into established workflows with a handful of expert players.
So make sure to join us, as PICTURE THIS 25 looks beyond headlines and buzzwords for a pragmatic deep dive into how pioneering masters, creatives, producers, and innovation frontrunners are navigating the evolving industry.
Because this year’s speakers have not just embraced, but pioneered the integration of AI, virtual production, and VFX-driven workflows into their craft.
The 2025 edition is curated and moderated by Sten Saluveer, Head of Cannes Next & CEO at Storytek, with the collaboration of the Picture This Steering Committee.
PICTURE THIS is initiated and financed by Nordisk Film Fonden and organized and produced by the National Film School of Denmark