About this Event
Duration: 1 Day (10 Executive Education Credits
Credits Breakdown: 8 – Live | 1 – Pre-Training | 1 – Post-Training
Mode: Virtual / In-Person / Corporate In-House
Language: English
Refreshments: Includes lunch and light refreshments during classroom sessions
Course Overview
In today’s competitive world, your brand is your career currency. Personal Branding Mastery equips participants with tools to identify their unique value, communicate it confidently, and amplify visibility across professional platforms. By combining storytelling, digital presence, and reputation management, this program helps individuals create an authentic brand that attracts opportunities, clients, and leadership roles. The course goes beyond surface-level branding and dives into strategies for credibility, thought leadership, and influence. Participants will practice creating and delivering compelling personal stories, learn to optimize their digital presence for visibility, and master tools to sustain authenticity in their career journey. Through case studies, roleplays, and a 30-day action roadmap, learners will leave with practical frameworks to stand out in competitive environments and grow their influence over time.
Learning Objectives:
- Define your unique value proposition.
- Craft and deliver a compelling personal story.
- Build credibility and visibility across professional platforms.
- Align personal goals with organizational impact.
- Learn strategies for networking and brand amplification.
- Create a 30-day personal branding action plan.
Training Day Structure – 8 Modules (8 Hours, 8 Credits)
- Module 1: Foundations of Personal Branding
- Module 2: Strengths & Value Proposition
- Module 3: Crafting Your Personal Story
- Module 4: Digital Presence
- Module 5: Reputation Management
- Module 6: Networking for Visibility
- Module 7: Amplifying Influence
- Module 8: Personal Branding Toolkit
Target Audience:
- Professionals seeking career growth
- Entrepreneurs building credibility
- Leaders & managers aiming for visibility
- Consultants & freelancers
- Anyone who wants to stand out in their field
Certification & Credits:
You will receive the Certificate of Completion from Skelora.
Trainer Profile
Delivered by Branding & Leadership Experts with deep expertise in communication, executive presence, and digital branding. Our trainers have coached Fortune 500 executives, entrepreneurs, and professionals worldwide to strengthen their personal brand and influence.
Note: Pre- and post-course work each carry 1 Executive Education Credit
Agenda
Pre-Course Support (1 Credit)
Info: Self-reflection on strengths, passions, and values, drafting a personal elevator pitch, and assessing current visibility and influence levels.
Module 1: Foundations of Personal Branding
Info: What makes a strong brand. Understand the psychology of perception and reputation. Explore how credibility, authenticity, and consistent behavior influence how others see you. Learn why some professionals rise as thought leaders while others remain unnoticed, and discover strategies to position yourself strategically in your industry.
Module 2: Strengths & Value Proposition
Info: Identifying your unique differentiators. Uncover your natural strengths, passions, and impact areas using structured reflection tools. Translate these insights into a compelling value proposition that highlights what sets you apart. Gain confidence in articulating this value across different professional settings.
Module 3: Crafting Your Personal Story
Info: Storytelling for influence. Learn the art and science of personal storytelling to communicate your journey, values, and aspirations. Practice structuring your story for networking, interviews, and leadership opportunities so that it resonates authentically and memorably.
Module 4: Digital Presence
Info: LinkedIn, profiles, and thought leadership. Build a strong and consistent digital footprint by optimizing your LinkedIn and other platforms. Discover how to use content, endorsements, and digital engagement to strengthen credibility and visibility as a thought leader.
Module 5: Reputation Management
Info: Building trust & consistency. Explore strategies to cultivate trust through consistent actions and authenticity. Learn how to handle negative feedback constructively, reinforce credibility, and create a resilient personal reputation in dynamic environments.
Module 6: Networking for Visibility
Info: Leveraging communities & events. Develop techniques to expand your professional reach by engaging meaningfully with peers, mentors, and communities. Gain tools for building authentic connections at events, online forums, and within industry networks.
Module 7: Amplifying Influence
Info: Content, speaking, and thought leadership. Learn how to establish yourself as a recognized voice in your field through publishing, public speaking, and thought-leadership activities. Explore practical ways to amplify your influence without compromising authenticity.
Module 8: Personal Branding Toolkit
Info: 30-day action roadmap. Design a structured 30-day branding plan with daily and weekly actions to build momentum. Use provided templates, reflection guides, and accountability checklists to sustain growth beyond the workshop.
Post-Course Support (1 Credit)
Info: Includes a Personal Branding Playbook with templates and guides, a 30-Day Visibility & Influence Planner, and an Inspiration Deck with quotes and success stories.
Event Venue & Nearby Stays
For venue information, Please contact us: [email protected], Kansas City, MO, Kansas City, MO, United States
USD 799.17 to USD 913.22
