About this Event
Perfumer Dana El Masri explores the perfumers that defined the classic and modern perfume industry in a new series. Focusing on perfumers with 20+ years of experience, these sessions will explore the careers and output of influential artists and movers in the field, creating a better awareness of the impact of individual styles.
This series is an excellent way to get to know your perfume history, learn about sometimes overlooked voices, and understand the trajectory of a perfumer’s style in fine fragrance.
There are no materials required for this class.
Perfumer covered: Edmond Roudnitska
WHAT THIS CLASS ENTAILS
Each perfumer-oriented session starts with a brief biography of the perfumer studied. Perfumer Dana El Masri then covers the arc and art of the perfumer's style throughout their career, showcasing and distinguishing the elements that make up the perfumer's unique DNA -- even when working across projects and in different genres for different brands.
Disclaimer: In this class, Dana covers information about perfumer styles. This is, in many ways, an evaluation class. We focus on who the perfumer is, the fine fragrances they worked on, and explore the commonalities and general DNA of a perfumer’s style. However, we will not be creating, compounding, or sharing samples of the perfumes discussed in class.
There are no materials required for this class. The information and teaching materials presented in our classes are for educational purposes only. For more information about commercial best practices and safety, consult the relevant authorities in your country of residence.
Please read our cancellation policy (lower down on this page) before signing up!
ABOUT THE PERFUMER SPOTLIGHT SERIES: INSTRUCTOR'S NOTE
As a perfumer and perfume fan, I have always been fascinated by perfumers' creativity and imagination. In perfumery school, they taught us that the mark of a great perfumer was a distinctive style.
This is a chance to explore the uniqueness of each perfumer, how he/she changed fine fragrance as we know it today, and to learn more about what materials they use to create wonders!
ABOUT THE INSTRUCTOR
Dana El Masri is an Arab-Canadian perfumer & interdisciplinary artist.
She was trained at the Grasse Institute of Perfumery, with a BA in Communication Studies from Concordia University. The owner and creator of Jazmin Saraï, a perfume brand exploring scent, sound & culture, Dana is also an interdisciplinary artist with experience in several cross-modal practices and private label collaborations. She has worked with fellow perfumers, musicians, lifestyle brands, hotels, art spaces and more.
Dana has been an Art & Olfaction Awards judge for several years and is a published fragrance writer, winner of a Jasmine Literary Award (UK) and a Perfumed Plume Award (US). Her most recent interdisciplinary work has revolved around multi-sensory movement and synesthetic practice in a piece called Σmotion.
Her primary focus is on the importance of scent in social interaction, multicultural representation in perfumery, and public education on the world of scent.
ABOUT THE LOCATION
The IAO is located in Los Angeles’ historic Chinatown neighborhood, on a pedestrian street that also hosts galleries, souvenir shops, production companies, design studios, two very cool parrots, and a cat named Kiki.
Street Address: 932 Chung King Road Los Angeles CA. 90012
To find us: Chung King Road is a pedestrian-only road that runs parallel to Hill Street, between Hill St and Yale St. See more information here: http://artandolfaction.com/visit
The IAO is wheelchair accessible. Note there is a small 1" lip at the threshold of the space.
ATTENDANCE POLICY:
Please note that you must reserve your space in advance. If you just show up without reserving a spot, there is no guarantee we will be able to accommodate you.
This is an in person class that will take place at the Institute for Art and Olfaction. Unfortunately, we cannot offer refunds or credit for this class. Note also that event tickets are non-transferable.
Image credits: The Institute for Art and Olfaction.
Event Venue & Nearby Stays
The Institute for Art and Olfaction, 932 Chung King Rd, Los Angeles, United States
USD 49.87
