About this Event
Aspiring entrepreneurs and innovators, this panel is for you! Join moderator Kelly Parsons at UNC for an insightful conversation with three industry veterans—Jaap Schut, Pepper Landson, and Chris Rusconi—who have successfully transformed groundbreaking ideas into thriving ventures. This discussion will focus on the practical advice, lessons learned, and strategies essential for startups to move from concept to commercialization.
- Jaap Schut, CEO & Founder of 4E Innovation Consulting and adjunct professor at NC State, has spent over two decades guiding startups and corporations on innovation strategy, product development, and market positioning. He will share tips on building strong value propositions, conducting market research, and preparing for investor pitches.
- Pepper Landson, founder and CEO of Praetego, brings 30 years of experience in healthcare and drug development. Known for building world-class teams and raising capital across public and private sectors, Pepper will discuss how to attract top talent, secure funding, and align operations with a startup’s long-term mission.
- Chris Rusconi, Chief Development Officer at DiNAQOR and serial biotech entrepreneur, has a deep background in drug discovery and IPOs. With more than 70 patents under his belt, Chris will offer insights on navigating the complexities of intellectual property, leveraging platform technologies, and managing startup growth.
Attendees will walk away with actionable advice on launching and scaling a startup, avoiding common pitfalls, and creating sustainable business models. Whether you are in the early ideation phase or scaling your company, this panel will equip you with the tools to succeed in today’s innovation landscape.
A networking reception will follow the panel discussion.
Event Venue & Nearby Stays
Innovate Carolina Junction, 136 East Rosemary Street, Chapel Hill, United States
USD 0.00
