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Organic Rising is the first feature-length film to demystify organic agriculture for the consumer. A decade in the making, Organic Rising goes to the heart of the two predominant agricultural practices in the U.S. today: conventional and organic. Directed for consumers, the film simplifies the USDA organic processes and regulations while exploring how these methods impact human health and the environment.Organic Rising simultaneously explains the process and benefits of conventional agriculture through the voices of conventional farmers. However, a closer look reveals the powerful and disturbing research by renowned scientists on the consequences of the most widely used conventional pesticides in the world today. These are pesticides being used in Santa Cruz County, particularly in Watsonville, neighboring densely populated areas. These issues are important and relevant.
In the end, Organic Rising allows consumers to make informed food choices and explore avenues of supporting, engaging and maintaining a safe and clean agricultural system. National Geographic wrote "Organic Rising is a solutions-focused documentary that helps consumers navigate America’s current foodscape and make decisions based on understanding rather than default acceptance of the status quo".
The film is particularly close to the Tri-County Area including Santa Cruz, Monterey and San Benito counties. Here agriculture is a huge industry and substantial leadership of the contemporary organic movement was seeded in Santa Cruz County.
Come out to hear important voices elevated, capturing the struggles and the possibilities as we develop systems to feed people, steward land and ensure community and public health. Recognize the people who grow your food on the big screen and share a room with other residents passionate about these issues.
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Event Venue & Nearby Stays
Rio Theatre, 1205 Soquel Ave,Santa Cruz,CA,United States
Tickets