About this Event
Following on from Crafting Compelling Narratives: Elevate Your Brand Story on your website, we'll delve deeper into the art and science of crafting compelling brand stories and translating them into impactful website content. Designed for intermediate learners, this workshop will equip you with advanced strategies and techniques to elevate your brand's online presence and drive meaningful engagement.
Brand Tasmania, along with our friends at State Growth’s Digital Ready program, are excited to bring you our new workshop that will equip you with fundamental, practicale skills to help you navigate the world of social media video creation.
Your presenter is coach and consultant Jen Murnaghan from Hobart content marketing consultancy Digital Dandy.
You will learn practical techniques and actionable strategies such as:
● Content Strategy and Planning: Learn how to develop a comprehensive content strategy that aligns with your brand narrative, targets specific audience segments, and drives measurable results.
● Optimising Website Content for SEO: Understand the role of search engine optimization (SEO) in enhancing your brand's visibility and discover tactics to optimise your website content for better organic search rankings.
● Data-Driven Content Optimization: Harness the power of data analytics to refine your content strategy, identify opportunities for improvement, and measure the effectiveness of your storytelling efforts.
● Interactive and Immersive Content Experiences: Explore innovative ways to engage your audience through interactive storytelling, immersive multimedia experiences, and emerging technologies such as augmented reality (AR) and virtual reality (VR).
● Conversion Optimization Strategies: Discover proven techniques to optimise your website content for conversion, including persuasive copywriting, strategic calls-to-action, and effective lead generation tactics.
Who Should Attend:
Participants with a steady understanding of brand storytelling, website content creation and will be directly working in a role that works with the website and content strategy for the business
This workshop is limited to 20 people so please book early.
If you are not yet a Tasmanian partner, please take some time to . Explore our toolkit where you will find over 3,000 images, videos and documents, all free for you to use when telling your Tasmanian story.
Please arrive at 3:45 pm for a prompt 4:00 pm start.
If you have any questions about this event, please email [email protected].
Event Venue & Nearby Stays
Paranaple Convention Centre, 137 Rooke Street, Devonport, Australia
AUD 30.00