About this Event
Series Description:
Whether you are a student startup with a brand new idea, a small business owner with a side project, or a seasoned business mogul, the Entrepreneur Workshops focus on a variety of topics pertinent to your journey. Sponsored by Pillsbury Law and hosted by the Office of Innovation and Commercialization’s The Basement, these workshops are open to everyone. We invite you to register for as many sessions as you are interested in! Light refreshments will be provided.
Event Description:
Before you build it, pitch it, or launch it—make sure it’s the right idea. This workshop teaches a repeatable process for identifying meaningful opportunities using design thinking, supercharged with generative AI.
This session blends practical tools with real-time AI exercises to help students and professionals frame the right problem before jumping to solutions. You’ll learn to define clear, actionable problem statements, explore creative solutions, and evaluate which ideas are truly worth pursuing with the support of AI-powered insights that streamline research, refinement, and ideation. Get ready to sketch, pitch, and prototype alongside KP in a high-impact session that might just change how you think—forever.
About the Speaker:
Kevin Popović | Founder, The Idea Guy® |
Kevin Popović is not your average speaker—he’s the spark behind some of today’s most innovative problem-solving workshops. Known as The Idea Guy®, Kevin helps students, entrepreneurs, and executives unlock their creative confidence and turn everyday problems into powerful ideas worth building.
He’s the creator of the Problems > Problem Statements™ framework and a pioneer in blending Design Thinking + Generative AI to help people work smarter, faster, and with more impact. His workshops are fast-paced, hands-on, and unforgettable—packed with real tools, real stories, and real results.
As the former Education Manager at UC San Diego’s Design Lab, Kevin has taught design and innovation at UC San Diego, built idea incubators at San Diego State, and advised organizations ranging from startups to Fortune 500s. His mission? Help you find the right problem to solve—and give you the process to actually solve it.
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Directions to The Basement:
This event is located on the first floor of the . The entrances are located across from the or next to the bus and trolley stop.
MTS Trolley
The easiest way to get to the DIB is by taking the MTS trolley UC San Diego Blue Line and getting off at the UC San Diego Central Campus stop. The trolley stop is a short 1 minute walk to the DIB.
Parking
Public transportation is highly recommended as parking is limited on campus. If you plan to drive to campus, please give yourself plenty of time. You can download the ParkMobile app to pay for your space digitally once you find a spot.
- - Pay and Display, Northside of the DIB (Closest)
- , Southwest side of the DIB (Largest)
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Disclaimer:
Please note that photos and videos may be taken at this event.
By attending this event, you give UC San Diego the right to use photographs, video and/or audio recordings taken of you. These may be used for any purpose, including education, promotion or archives.
Thank you for supporting UC San Diego.
Event Venue & Nearby Stays
UC San Diego - The Basement (Design & Innovation Building, 1st Floor), 9510 Innovation Lane, La Jolla, United States
USD 0.00
