Open House Melchers

Steinway's Identity Amongst the World's Elite.

Since the founding of Steinway & Sons over 170 years ago, innovaton and craftsmanship have served as the core tenets of the company. In today’s marketplace, brands like ours must continue to innovate in order to remain relevant to the world around us. During this event, we will explore how Steinway retains its identity amongst the world’s elite and against the backdrop of great prosperity, Steinway is no longer just meant for the concert stage but is positioned with many other international lifestyle brands to complement a well-appointed lifestyle.

Programme:

1. Welcome by C. Melchers and Steinway Gallery

• Alexander Melchers/ MD Melchers Group
• Celine Goh/ GM Steinway/ Pianoland/ Singapore/ Philippines

1. Introduction to the Secrets of Steinway – Made in Germany at its Best!

• This will include the story of the brand,
• its roots and presence in Germany today as well as New York City,
• and some intriguing technical details of the Steinway Grand Piano

1. Piano Performance with Steinway Spirio Demonstration
2. Drinks and Snacks

• On demand: Recording of your own play

For further questions and information, please contact:

Celine Goh ([email protected])

Important:

• Registrations will be processed on a first-come-first-served basis.
• Participants are responsible for their own transport.
• Melchers reserves the right to cancel the event, when a minimum number of participants is not reached.
• The SGC reserves the right to amend the programme.
• The SGC reserves the right to decline your registration.

Event Venue & Nearby Stays

ION Orchard, 2 Orchard Turn, Singapore, Singapore