About this Event
The chemical industry is currently facing greater challenges than ever before: Slowing growth in traditional markets, uncertainty from fluctuating geopolitical and economic conditions, supply chain risks, sustainability transformation and digital transformation at the same time, rising raw material, energy, and logistics costs, intense competition from low-cost producers in emerging markets and high pressure on prices and margins.
Sign up for this training and learn how to keep your margins and prices under control as this perfect storm sweeps across our industry.
Learn from the seasoned chemical industry and pricing experts with more than 50 years of experience in commercial excellence in the chemical sector. And who have already experienced and overcome many crises in this industry.
This hands-on 1,5 days training is designed exclusively for professionals in the chemical industry. You’ll gain the skills, tools, and confidence to succeed and increase profitability even under tough conditions.
What You’ll Learn:
- The fundamentals of pricing, profitability, and selling in specialty and commodity businesses.
- Debunking myths about capacity utilization and contribution margin and profit optimization.
- Understanding the drivers of pricing pressure - both external and internal.
- The purchasers’ true perspective on price negotiations.
- Assessing and leveraging your pricing power to defend and increase prices.
- Advanced negotiation techniques, with immersive chemicals-specific role plays for real-world application.
- Building trust and managing price fairness for stronger relationships.
The Training Includes:
- Tools for understanding the impact of pricing, assessing your pricing power and appreciating price fairness and pricing risks.
- Realistic and chemicals-specific negotiation role plays.
- A deep dive into the Purchaser’s Perspective, their insights and tactics.
- Hands-on and down-to-earth delivery by two very experienced trainers with different personalities, both with more than 20 years of experience in pricing and sales in the chemical industry.
- And lots of fun and exchange.
Who Should Attend?
If you are in Sales, Key Account Management, Marketing, Product Management, Business Management, Commercial Excellence and / or Price Management: This training is designed for you!
This training is ideal for anyone who wants to enhance their ability to defend prices, increase profitability, and negotiate effectively.
More support
If you have any specific needs or questions about pricing, commercial, sales and marketing excellence in the chemical industry, please get in touch.
We work with our customers at eye-level, informal, honest, approachable, down-to-earth, hands-on, pragmatic, practical and in strong, long-lasting partnerships.
The Initiators of this Mission
This is a joint project of ValueBizBooster and Double Loop.
is totally focused on value creation, value selling & value capture incl. pricing in the chemical industry and other manufacturing B2B businesses. With 20 partners across the globe we have more than 463 years of experience in commercial excellence and more than 450 years of experience in the chemical industry. All our partners have at least 20 years of experience and all have a down-to-earth, hands-on and make-it-happen attitude.
empowers B2B chemical and industrial manufacturing companies to grow profitably through expert consultancy, tailored training, and strategic coaching. Founded by Steve, an experienced sales and marketing leader, the company specializes in enhancing commercial excellence and value creation capabilities. Valuebizbooster is dedicated to helping businesses develop actionable strategies for long-term success.
Event Venue & Nearby Stays
memox | Taunusanlage, Taunusanlage 9-10, Frankfurt am Main, Germany
EUR 1595.00 to EUR 4295.00
