Open Alley on The North End

Thu Oct 23 2025 at 04:00 pm to 08:00 pm UTC-05:00

The Norwegian | Rockford

Rooted
Publisher/HostRooted
Open Alley on The North End
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Open Alley is back! Our block started doing Open Alley events right before the pandemic, and we brought it back with all the new businesses that have opened in the past few years! Come on out for a fall celebration from The Norwegian all the way down to Rockford Billiards and across the street to Plume! All participating businesses will be open from 4-8pm with their own specials, celebrations, and meet-and-greets.
PARTICIPATING BUSINESSES & OFFERINGS:
The Norwegian: A North End staple, grab dinner and drinks or just a seat at the bar! RSVP ahead for dinner to get a table!
The Norwegian Artist Lofts Open House:
- New work by Breanda Fedie
- Rick Zillhart Music & Carrie Johnson Projects: Featuring exhibiting artists Josh Stoneberg, Salvador Stoneberg, Brad Towell, Stephanie Towell, and Sue Wild
Your Styles & Cuts: Step into the barbershop to find out about their services!
Rooted: Pop-up featuring Reed Vintage, Pryor Health (5:30pm), and Big Grove Brewing (5-7:30). Plus new art in the gallery hallway by featured artist Greg Lang, Fall Grab & Go Bouquets, and our creative and curated selection of home goods and gifts!
Winnie Nutter Vintage: Curation of vintage clothing and accessories.
The GOAT Pub and Grill: Pop into our newest bar on the strip!
Rockford Billiard Cafe: Stop in for a drink, and play a game of pool, cost is just $7/hr!
Plume Rockford: Make reservations ahead and enjoy a delicious Italian dinner, cocktails and dessert in their cozy and intimate cellar!
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Event Venue & Nearby Stays

The Norwegian, 1402 N Main St, Rockford, IL 61103-6292, United States

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Concerts, fests, parties, meetups - all the happenings, one place.

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