Northern BC 2025 Tourism Summit

Northern BC 2025 Tourism Summit

Join us for the Northern BC 2025 Tourism Summit, a must-attend event for anyone passionate about the development of a strong tourism sector in Northern British Columbia.

Date: Wed Oct 15, 2025 - Fri Oct 17, 2025

Location: 900 Brunswick Street, Prince George, BC V2L 0E3

Ready to connect, learn, and lead the future of tourism in Northern British Columbia? The Northern BC 2025 Tourism Summit is your opportunity to be part of the region’s most dynamic gathering of tourism professionals, entrepreneurs, and community changemakers.

This inspiring event will feature renowned keynote speakers, hands-on workshops, and panel discussions exploring the latest trends, tools, and strategies shaping the visitor economy in our region. Whether you're a tourism operator, destination marketer, community leader, or simply passionate about travel, you’ll leave with actionable insights, new partnerships, and a renewed sense of purpose.

Don't miss your chance to be part of this transformative event. Register today, pack your curiosity, and prepare to be inspired as we chart the course for a thriving tourism future in Northern BC.

Learn more at www.travelnbc.com/about-us/summit

Travel

Central Mountain Air has offered a 25% discount for those travelling to Prince George from across the region for the Summit. Learn more about the details here.

Accommodations

We've arranged a group rate at the host property and another accommodation provider in downtown Prince George.

(available until September 15, 2025)

Room rates starting at $149 + applicable taxes / night

Group code: ONBONBA

(250) 596-6274

Room rates starting at $109 + application tax / night

Group code: 1000080623

(250) 563-0055

Info: Northern BC Tourism Summit delegates and the UNBC community are invited to join a discussion about Outdoor Recreation and Tourism Management classes and credentials, as well as internships connecting employers with students, and more. Share your thoughts on how industry and UNBC can work together. Register Separately at https://www.unbc.ca/events/101856/unbc-classes-tourism-careers-workshop#

Info: Join us at the Nanguz ‘An Container Market in the Canada Games Plaza for a welcoming reception - an evening to reconnect with old colleagues and make new connections for this networking event. Come ready to enjoy the activations in plaza, Indigenous inspired culinary treats, and libations!

Info: Hear the latest on trade, media, destination development, industry development, marketing, and content generation initiatives from Northern BC Tourism.

Info: Walt will discuss the most pressing issues facing BC's visitor economy this year and how TIABC is working with tourism industry stakeholders and all levels of government to find solutions and leverage opportunities.

He'll address concerns around land use planning and tenure security, aging infrastructure, lack of funding for marketing and tourism emergency management, BC's tenuous investment climate, outdated agri-tourism regulations, and more.

Walt will also be looking to engage Summit delegates in a conversation about advocacy priorities for tourism operators in the north.

Info: Back by popular demand - Hear from a few Northern BC communities on the work they are doing to develop, sustain and grow a vibrant tourism sector across the region!

Info: Back by popular demand - Hear from a few Northern BC communities on the work they are doing to develop, sustain and grow a vibrant tourism sector across the region!

Info: From simple AI assistants to a new generation of intelligent AI agents, the tourism industry continues to adapt to the evolving AI landscape. Unlike basic AI assistants, AI agents can take on complex tasks, anticipate needs, and make independent decisions, fundamentally changing how tourism businesses operate and interact with guests. This keynote will simplify this powerful shift, providing a clear roadmap for harnessing the power of current AI chatbots and emerging AI agents, to secure a competitive advantage in the new era of tourism. The goal is to move beyond “what is AI” to “how do we deploy a systems thinking approach to achieve new business outcomes.”

Info: Back by popular demand - Hear from a few Northern BC communities on the work they are doing to develop, sustain and grow a vibrant tourism sector across the region!

Info: In 2024, tourism generated $130 billion in revenue—supporting 1 in 10 jobs nationwide and sustaining over 265,000 businesses in more than 5,000 communities. It is also Canada’s second-largest service export, bringing in over $31 billion from international visitors.
In this session, delegates will learn how Destination Canada’s Destination Development initiative supports communities by providing thought leadership, practical tools, and research to guide planning, while also enabling strategic investments that expand tourism capacity and meet evolving traveller expectations.
Learn about the Tourism Destination Development Toolkits, co-created with the Federation of Canadian Municipalities, which provide practical guidance tailored to rural, remote, and northern communities. These resources equip communities with checklists, case studies, and investment-readiness tools to unlock tourism opportunities, with a focus on Indigenous tourism, youth careers, and regenerative models.

Info: Back by popular demand - Hear from a few Northern BC communities on the work they are doing to develop, sustain and grow a vibrant tourism sector across the region!

Info: Outdoor recreation is a growing driver of tourism in rural British Columbia, but harnessing its full potential requires thoughtful planning and collaboration. In May 2025, the Outdoor Recreation Council of BC released Outdoor Recreation for Community and Economic Development, a first-of-its-kind guide to help rural communities integrate recreation into tourism and economic development strategies. This session will begin with an overview of the guidebook, followed by a panel discussion with community representatives who will share how they use outdoor recreation to attract visitors, support local businesses, and build more resilient, year-round tourism economies.

Event Venue & Nearby Stays

Courtyard Prince George, 900 Brunswick Street, Prince George, Canada