Name: New Products/Services Development
Start: 2025-01-28T09:30:00+00:00
End: 2025-01-28T16:30:00+00:00
Location: Worcestershire County Cricket Club

$New Products\/Services Development$

Take your product to the next level with our in-depth masterclass, designed for businesses eager to drive growth through innovation.
About this Event

Take your product to the next level with our in-depth masterclass, designed for businesses eager to drive sustainable growth through innovation and a customer-centric approach.

What You’ll Learn:

The Importance of Innovation and Growth: Discover how continuous innovation drives long-term success and fuels business growth.
Identifying the Market: Master effective market research techniques to understand your product's place in the competitive landscape.
Why People Buy: Uncover psychological drivers behind purchasing decisions and learn how to shape your messaging to meet customer motivations.
Understanding the Buyer Process: Map the buyer journey from awareness to purchase, ensuring your product aligns with customer needs at every step.
Pricing Strategies: Explore pricing models that make your product competitive while maximizing value for customers.
Target Market Pain Points: Identify pressing challenges faced by your customers and position your product as their ideal solution.
Buyer Persona Development: Build detailed buyer personas to target your ideal customers and optimize marketing efforts.
No One Has No Competitors: Understand how to differentiate your offering, acknowledging direct and indirect competition to stand out.

About the speaker'Business is in my blood. From the age of 16 I worked for my Dad, who ran a successful ground maintenance business. From long hours labouring to working in the office writing million-pound tenders, I was lucky enough to experience it all. This was my first taste of business. And I enjoyed it.Then at the age of 27 I started my own business – Grit and Salt. I saw a gap in the market, ran with the idea, made a success of it (it wasn’t always easy) and then sold it at its prime.With this business knowledge I turned my attention to creating a property portfolio and helping other businesses to achieve their goals – 20 years later I have helped many businesses and created a network of professionals to deliver expert training and advise in specialist areas.'

Gain expert insights, practical skills, and tools to drive customer engagement and competitive advantage. Book your place now and get ready to elevate your product’s market impact!