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This January, The Hop will introduce an exciting lineup of promotions centered around the debut of its new allergen-free pea-protein vegan ice cream base from our friends at Meadowvale, Inc!!!The new base represents a leap forward for vegan ice cream. “From a production perspective, this new base is a game-changer,” said Ashley Garrison, co-owner and head of production at The Hop. “It’s incredibly clean, smooth, and creamy, giving us a canvas to create flavors that meet our standard and are just as indulgent—if not more so—than their dairy counterparts. I think customers will taste the difference immediately.”
To mark the launch, The Hop invites customers to sample the new base on January 1, kicking off "Veganuary" with a commitment to quality and innovation. Weekly promotions include new vegan flavors, sundaes, cones, milkshakes, and more, allowing customers to explore plant-based delights in creative ways.
Highlights include:
January 3: Vegan Flavor Spotlight – Lemon Bar & Cookie Butter
January 6: Week 1 Promotion – Vegan Sundaes
January 10: Vegan Flavor Spotlight – PennyCup Cold Brew & Fudge Brownie CBD
January 11: Chill Your Chug Special – Enjoy 5 scoops for $10 (or $11 for vegan options) at all locations!
January 13: Week 2 Promotion – Vegan Cones (Cake, Sugar, and Waffle)
January 17: Vegan Flavor Spotlight – Cinnamon Maple Pecan Butter & Chocolate
January 20: Week 3 Promotion – Vegan Milkshakes
January 24: Vegan Flavor Release – Mint Cookie Ice Cream, made with Girl Scout Thin Mints
Greg Garrison emphasized The Hop's broader mission. “Our goal is to show our customers that vegan options can be every bit as exciting and delicious as traditional ice cream. We’ve always taken pride in offering inclusivity through our menu, and this new base is just the next step in making sure everyone feels they belong here—whether they’re vegan, dairy-free, or just curious.”
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Event Venue & Nearby Stays
640 Merrimon Ave , Asheville, NC, United States, North Carolina 28804
