Networking Breakfast: Beyond Credentials - Building a Brand That Wins

In professional services, expertise is expected. What sets you apart is how clearly you communicate your value - both as an individual professional and as a firm. Clients want to know not just what you do, but why they should choose you.

At this session, we’ll explore how to define and differentiate your brand in a way that resonates with the clients and referral partners you want most.

You’ll discover how to:

• Pinpoint the qualities that make you and your firm stand out
• Translate those qualities into a compelling brand story clients remember
• Align your personal presence with your firm’s positioning for greater impact
• Ensure consistency across your marketing, communications, and client experience
• Build trust and visibility that leads to stronger referrals and long-term loyalty

This breakfast is designed for professionals in law, finance, and accounting who want to elevate both their personal brand and their firm identity, ensuring they are clearly seen and chosen in a competitive market.

• Gain actionable strategies you can apply immediately in your practice
• Build connections with other senior professionals who value trust and credibility
• Be part of an exclusive network designed for long-term growth

• Small group size: our curated guest list encourages meaningful conversations, not crowded networking
• Non-sales environment: no pitches, just real connections and shared expertise
• Exclusive audience: senior professionals and decision-makers in law, finance, and accounting

This is not another transactional networking event. The Professional Advisory Exchange is where insight, expertise, and opportunity meet.

Who Should Attend?

• Senior professionals in law, accounting, finance and consulting & related fields
• Practice managers and advisors at boutique firms

What’s Included

• Expert industry insights
• Opportunity to share your experience with your peers
• Hot Buffet Breakfast
• Post-event resource pack

Expand your professional network, meet industry experts, and share your knowledge and experiences while enjoying the company of like-minded individuals.

Speakers:

Kate is Founder of Milvanta, a Fractional Marketing agency specialising in serving Professional Services.

​With a Bachelor of Business (Marketing) and over 20 years of corporate experience, Kate worked with hundreds of SMEs across legal, financial, health, retail and lifestyle sectors, guiding them through brand overhauls, digital transformations, and strategic marketing pivots. She now focuses specifically on professional services marketing, including a recent role at the globally renowned law firm King & Wood Mallesons. This experience has given her a deep understanding of the professional services landscape, including regulatory requirements, client expectations, and competitive dynamics, making her an invaluable partner for firms seeking to elevate their market presence.

Event Venue & Nearby Stays

Sofitel Melbourne on Collins, 25 Collins Street, Melbourne, Australia