Neobrand : Brand Building in a World Anew

Thu Aug 19 2021 at 02:00 pm to 05:00 pm

Space on Crummer | Auckland

Previously Unavailable
Publisher/HostPreviously Unavailable
Neobrand : Brand Building in a World Anew
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Explore how the power of brand can create and grow the world's most valuable and influential businesses in the 21st century.
About this Event
Event Photos

The ability to build an exceptional brand is what defines the most extraordinary companies of the 21st century. In our new age of digital, data, experience and purpose, the commercial outcomes of great brand building are faster and more sustainable growth, tougher competitive resilience, and higher margins and profits. Yet brand remains misunderstood, its relevance questioned, with few doing it well.

Join the Previously Unavailable team and special guests for an afternoon hearing from four leaders who have used the power of brand to create and grow several of New Zealand and the world’s most valuable and influential 21st century businesses.

Leave with valuable insights and new inspiration to create extraordinary value in your own start-up or mature organisation.


**SOLD OUT**

Tickets are all sold but we'd hate for anyone to miss out. Register for the waitlist and we'll notify you if tickets become available or when we have a digital recording to download following the event.


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Thursday 19th August 2021

2-5pm, followed by drinks and nibbles

12 Crummer Road, Grey Lynn, Auckland

Tickets: $20.00

100% ticket proceeds will be donated to Eat My Lunch. Every ticket sale will provide four lunches delivered to kids in need.


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Speakers:

  • Simon Endres – Co-Founder and ex-Chief Creative Officer, Red Antler
  • Lisa King – Founder of Eat My Lunch and AF Drinks
  • Simon Pound – Partner, Previously Unavailable
  • James Hurman – Founding Partner, Previously Unavailable

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About Previously Unavailable:

Previously Unavailable is an Auckland-based brand and innovation company that works with many of New Zealand’s most ambitious start-up, scale-up and corporate organisations, providing brand strategy, design, and product innovation leadership.

Experts in the new, Previously are behind the creation of start-up brands such as Stolen Rum (exited in 2015 for $21M), Simplicity KiwiSaver (New Zealand’s fastest growing KiwiSaver provider), Compostic, Supergenerous and AF Drinks. They’ve also founded Australia’s largest oral care subscription business Toothcrush (exited 2019), brand strategy digital platform Storytech, and brand tracking SaaS start-up Tracksuit.


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Event Venue & Nearby Stays

Space on Crummer, 12 Crummer Road, Auckland, New Zealand

Tickets

NZD 20.00

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