
About this Event
We invite you to join us for an opportunity to connect with fellow women business owners. Join us at our new location, Cover 3, for lunch, learning, and connection. The registration fee includes your meal. We look forward to seeing you and sharing valuable insights together!
FEATURED PRESENTATION: Success is Simply a Series of Mistakes
Chelle Neff shares her unfiltered entrepreneurial journey of building Urban Betty from scratch, highlighting the mistakes that became turning points in her business. She will walk through how she transformed challenges such as opening with the wrong business model, losing half her staff overnight, and taking nearly a decade to become profitable into opportunities for growth. Attendees will walk away with practical strategies for building resilience, creating a strong workplace culture, and structuring their business for long term success.
Chelle Neff is the Founder and CEO of Urban Betty, a multi location salon company in Austin and Round Rock, Texas. With over 20 years of experience in the beauty industry, Chelle has grown Urban Betty from a single six chair salon into one of the largest and most recognized salon brands in the region. Her company has earned awards such as Austin American Statesman’s Extraordinary Women, Austin Business Journal’s Best Places to Work, and multiple Salon Today Top 200 recognitions. She is passionate about creating a thriving, people first culture and empowering entrepreneurs through candid storytelling about her own journey, sharing the wins, the losses, and the lessons learned along the way.
WHAT TO EXPECT AT ALL NAWBO LUNCHEONS:
A welcoming environment for all women business owners and those who support them.
A registration table with friendly faces to help you sign in and a hospitality team to welcome you if you’re new.
A brief NAWBO Austin monthly meeting program.
This month’s Featured Presentation.
Door prize giveaway.
Wrap-up and a chance to network with other women business owners in attendance.
Space is limited, and we often sell out. Early registration is encouraged. We value your time and adjourn promptly at 1:30.
Earlybird tickets (ends Tuesday, 9/30/2025 at Midnight):
Members $30
Guests $40
After 9/30/2025
Members $35
Guests $45
At the door:
Members $45
Guests $55
Being a business owner can be isolating. NAWBO empowers people to work together to create strong community networks and affect change. With opportunities to support other business owners and give back to their communities, NAWBO is a catalyst for those who help people in business make a meaningful impact in their community, country, and worldwide.
NAWBO is a membership-based organization. If you want to learn more about NAWBO, we welcome those supporting women business owners to join us for up to two Monthly Luncheon Meetings or Cheers events as a guest. Our other events are only open to members. Learn more about NAWBO Membership here.
Proudly Sponsored By

Event Venue & Nearby Stays
COVER 3 Anderson Lane, 2700 West Anderson Lane, Austin, United States
USD 33.85 to USD 60.54