National Agriculture Day Spring Luncheon

The Santa Cruz County Farm Bureau in conjunction with the organization, Agri-Culture, will again host the National Agriculture Day Spring Luncheon. The luncheon will be held on Wednesday, March 18, 2026, 11:30am-1:30pm in the Heritage Hall located at the Santa Cruz County Fairgrounds. Tickets are $75 per person. Reservations and sponsorships for the luncheon are available on www.eventbrite.com or call (831) 724-1356.

One of the highlights of the National Agriculture Day Luncheon will be the presentation of the Al Smith Friend of Agriculture Award. Al Smith was the founder of Orchard Supply Hardware and donated 3,000 acres (Swanton Pacific Ranch) in the north coast to Cal Poly. The ranch has row crops, timber and even a one-third-scale railroad, which was Al’s hobby. The award is presented annually to an individual, business or organization not involved in production agriculture but one who has done much for the industry. This year’s award will be presented by last year’s honoree, Zach Friend.

Farm Bureau and Agri-Culture co-sponsor a poster contest (grades K-6) and poetry contest (grades 7-12) in Santa Cruz County and Pajaro Valley schools. The winning entries will be displayed during the luncheon. This year’s contest winners will be introduced at the luncheon.

Another feature of the National Agriculture Day Spring Luncheon is the presentation of the Agri-Culture, Inc. Scholarships.

For more information contact the organizations at (831) 724-1356 or Email at [email protected] .

Event Venue & Nearby Stays

Heritage Hall, Santa Cruz County Fairgrounds, Watsonville, United States

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