MMA 2022 Fall Educators' Conference

This year's conference theme is “Analytics in the Classroom." Business schools aim to develop students’ capabilities for critical analysis, purposeful evaluation, and sound recommendations. Traditional curricula tend to be conceptual in nature which facilitates deep understanding of abstract concepts and theory. However, rapidly expanding adoption of new technologies, big data, and advanced analytics across nearly every industry sector begs the question of how to adequately prepare students for a vastly different world of marketing practice than we have ever known. What types of skills and expertise do our students need to fulfill the expectations of hiring managers and ultimately to succeed in this dynamically changed and continually changing profession? New graduates clearly need analytical skills to complement their conceptual marketing knowledge, however this preparation is often inadequate or absent. Students’ fear of math, an inability to perform basic calculations, a lack of data visualization or presentation training, or simply undervaluing the importance that analytical tools will have in their professional lives may be to blame. Conversely, or possibly in tandem, a need for radically updated curricula may be at fault, to overcome potential student resistance while catalyzing their talents, interests, and passion for marketing practice. Come learn innovative ideas and insights regarding the critical role of data analytics in current approaches to marketing education. Our combined knowledge ensures the continued relevance and value of the marketing discipline for serving industry needs.

Please click on the green "Tickets" button for registration options. Full refund available (minus Event Brite fee), if cancelled prior to September 1, 2022.

Event Venue & Nearby Stays

Drury Plaza Hotel San Antonio Riverwalk, 105 South St. Mary's Street, San Antonio, United States