“Mira Giftmas with MUJI”at Mira Place

Mira Place’s 2024 Christmas Campaign “Mira Giftmas with MUJI”

The First-ever MUJI Christmas Town in Hong Kong Shopping Mall

Featuring Five Stunning MUJI-themed Photo Spots and a Unique “Life4Cut” Photo Booth

 Spend and Win Over 3,000 instant MUJI Christmas Gifts!

Scan the QR Code to Receive Merchant Voucher Pack Up to 43% Off

Mira Giftmas! Following the September opening of MUJI's largest Kowloon store on floor B1 Mira Place transforms the atrium into a dreamy Christmas town until 1 January 2025 – Mira Giftmas with MUJI. A first-ever partnership between a Hong Kong shopping mall and MUJI it delights visitors with five charming MUJI-inspired photo spots featuring giant versions of MUJI's most popular items. Highlights include the MUJI Xmas Home a cozy cabin filled with MUJI products; the Polar Bear Dessert Corner and Snowy Crystal Ball crafted from giant-sized MUJI products; a seven-meter-tall Colorful Christmas Tree; and MUJI Giftland a spectacular display of gift boxes. Visitors capture unforgettable memories with the highly Instagrammable Snap with Mi “Life4Cut” four-frame Christmas photos. The outdoor Mira Place footbridge is a giant gift box and the Mira Steps next to Knutsford Terrace are a dreamy Christmas staircase.

Mira Place is also offering a range of exciting spending rewards including a MUJI Giftland interactive game sending over 3000 popular MUJI gifts to shoppers. While strolling through Mira Place discover QR codes to scan and unlock discounts on merchant voucher pack up to 43% off! Visit Mira Place to create an unforgettable Mira Giftmas filled with gourmets shopping rewards fun and fantastic photo experience!

This year get ready for the delightful Christmas experience at the “MUJI style” Christmas Town of Mira Place! From the moment you enter the mall you’ll be greeted by a dazzling array of Christmas gifts waiting to be unwrapped. In the five enchanting photo spots in the atrium giant versions of popular MUJI products and the homeware items and garments at MUJI Xmas Home create a cozy cabin for a MUJI-inspired Christmas. To make the festive season even merrier Mira Place is also giving away over 3000 MUJI Christmas gifts during the campaign period! Spend HK$800 at the mall to play an interactive game at the stunning MUJI Giftland at atrium and win instant MUJI Christmas gift! There is also a spectacular light and music show takes place at atrium every 15 minutes to enhance the festive atmosphere!

Meanwhile extending the festive vibes beyond the mall the outdoor Mira Place footbridge will be transformed into a giant gift box while the Mira Steps next to Knutsford Terrace will be transformed into a dreamy Christmas staircase illuminated from 5pm to take the ambience to another level. Everyone should grab the chance to experience the heartwarming magic of Mira Giftmas.

During the Christmas Campaign period Mira Place is giving away over 3000 MUJI Christmas gifts and offer an array of surprising treats and gifts! Spend HK$800 or more in a single day using electronic payment methods to redeem a MUJI Giftland interactive game voucher. Participate in the interactive game with the voucher at the atrium on the same day to instantly win a MUJI Christmas gift including 100% wool scarf jute tote bag and classic snacks. Additionally simply scan the event QR code to receive Merchant Voucher Pack and enjoy Christmas offers up to 43% off covering everything from fashion and beauty to food and beverages. With countless Christmas gifts up for grabs it all adds up to a spectacular Christmas experience at Mira Place!

Event Venue

Mira Place, 132 Nathan Road, Tsim Sha Tsui, Kowloon, Hong Kong