About this Event
Join Kiarne Treacy for an intimiate, in-person masterclass this December.
Unlock the secrets of a career marketer and gain the confidence to nail your communications strategy with authenticity and without greenwashing.
- Demystify communications strategy - set the direction and stay on track.
Unlock the secret to crafting a communications strategy that everyone can agree on.
- Understand greenwashing - gain confidence to assess and reduce the risks quickly.
The key principles of social and environmental marketing, avoiding greenwashing and building your confidence to lead.
- Take action and implement -you’ll leave empowered to act.
Get equipped to take meaningful action immediately and share your learnings with your team.
It has never been more crucial for companies to accurately and effectively communicate their social and environmental credentials. With regulators raising the bar on green claims, you might need guidance on navigating this complex landscape.
Perhaps you're communicating nothing for fear of greenwashing, or you’re a CMO or Marketing Lead seeking support to provide the right direction to your business or team.
Who should attend?
This 1-day Masterclass is best suited to intermediate-experienced professionals across:
Marketing, Graphic Design, Communications, Public & Corporate Relations, Sustainability, ESG, Product Design and Development, and Operational Leaders.
Meet your host:
Kiarne Treacy is the CEO of Sustainable Choice Group, founder of SustainabilityTracker.com, director of LiSN (the Leaders in Sustainability Network), and a passionate writer and podcaster with Nova Entertainment.
Recognised as a LinkedIn Top Green Voice, Kiarne has over 17 years of experience growing major Australian and international brands. Her unique understanding of the intersection between sustainability, brand perception, and commercial success makes her a leading voice in sustainability communications.
What to Expect on the Day
8:30 am: Welcome Tea & Coffee
9 am:` Guided Learning Strategic frameworks
10 am: Masterclass Presentation The key principals of good social and environmental storytelling
10:30 am Morning Tea Light refreshments provided
10:50 am Guided Learning - Greenwashing: What it really is and how to stop doing it in 5 simple steps.
11:30 am Interactive Working Group - reviewing your brand’s key messages
12:30 pm lunch (provided)
1:15 pm Interactive Session Mastering your own brand’s messaging
2:15 pm Guided Learning Communicating internally with influence and confidence
3:15 pm Afternoon Tea Light refreshments provided
3:30 pm Interactive workshop Turning insights into action - your implementation plan on a page
5 pm: Drinks and networking (optional)
Event Venue & Nearby Stays
level 4/80 Market St, 80 Market Street, South Melbourne, Australia
AUD 1495.00 to AUD 1995.00
