About this Event
WELCOME TO THE BRAND BUILDING BLUEPRINT: YOUR FASHION BUSINESS MASTERCLASS!
MELBOURNE MASTERCLASS | 3 HOUR LIVE IN-PERSON EVENT | LIMITED TICKETS AVAILABLE
FASHION BRAND BUILDING BLUEPRINT MASTERCLASS
Are you ready to launch your own fashion brand but don’t know where to begin? Already established but feel like your brand is missing something? This masterclass is designed for both first-time founders and established labels looking to refine, refresh, and identify gaps in their business.
The Brand Building Blueprint Masterclass is a one-day-only experience hosted by Stacked Studio, an insider session that fuses education, culture, and community. Led by Christina Exie & Lindsay Kondel, this masterclass distills 15+ years of global experience into a 3 hour intimate session, giving you the frameworks, clarity, and strategy to build a brand that commands attention.
WHAT YOU’LL LEARN
- Key milestones in building a fashion brand
- Founder mindset
- Inception of your brand idea
- Defining your brand DNA
- Market and competition planning
- How to validate a product
- Product design and development
- Pricing and product costing
- The hidden costs of starting a fashion brand
- Manufacturing and logistics
- How to plan a photoshoot
- Social media and content strategy
- Website and back-end operations
- Wholesale strategy
- How to bring your brand to market
WHAT’S INCLUDED
- An exclusive first look at the Fashion Brand Building Blueprint online course [launching soon]
- Step-by-step frameworks, templates, and real-world case studies
- Q&A session with Christina & Lindsay, personalised, live answers
- Drinks, snacks, music, and curated conversations with like-minded founders
- Exclusive gifting bags featuring client products + goodies
BEYOND THE MASTERCLASS
- Professional event in-house photography for PR and social sharing
- Networking opportunities with fashion founders and creatives
- A curated atmosphere blending education with culture and community
- + so much more **
MEET YOUR HOSTS
Lindsay Kondel
Lindsay began her career in New York with Tommy Hilfiger before moving to Europe to design accessories for Esprit, driving sustainability and innovation. Since relocating to Australia in 2019, she has designed for Cropshop Boutique, Szep, and Saski, and served as Head of Design at AllFenix. At Stacked Studio, Lindsay leads creative direction and brand vision, ensuring every client’s brand is cohesive, strategic, and ready to thrive. She balances her role as co-founder with motherhood, guiding founders through the brand-building journey with clarity and creativity.
Christina Exie
Christina’s career spans from winning Project Runway Australia to launching her namesake demi-couture label, designing for Sneakerboy, and working as Senior Designer at Esprit’s Global HQ in Germany. She later founded EXIE, which within 12 months partnered with the largest footwear retailer in the Southern Hemisphere, becoming a leading athleisure brand. Today, as Co-Founder of Stacked Studio, Christina is known for her expertise in fit, sampling, and product development, ensuring garments move seamlessly from idea to production, all while balancing her role as a mum.
LOCATION
Prahran, Melbourne
This address will be announced and sent to you via email with any additional information you'll need before the masterclass.
TERMS & CONDITIONS
All payments for the masterclass are non-refundable. By securing your spot, you acknowledge that no refunds will be issued for cancellations or non-attendance. The only exception applies to our giveaway: if the winner has already purchased a ticket, their ticket will be refunded in full. By purchasing a ticket, you agree to these terms and conditions.
Event Venue & Nearby Stays
Stacked Studio, Saint Edmonds Road, Prahran, Australia
AUD 202.48 to AUD 266.01
