Advertisement
FPRA Orlando and PRSA Orlando present Media Mashup 2024, a half-day professional development conference on Friday, June 21, at Seminole State College of Florida (Sanford/Lake Mary Campus).Media Mashup is the premier event for Central Florida public relations professionals, connecting you with top journalists, communication leaders and industry experts in our area.
Join us for a half-day of networking, panel discussions, breakout sessions, keynote speakers and more. Breakfast and lunch will be provided.
Early bird pricing is now available, with ticket prices going up on June 10. Register today to claim your spot! #MediaMashup24
EVENT LINEUP
Breakfast Keynote: Effective Thought Leadership - 8:30 a.m. to 9:30 a.m.
Thought Leadership is a specific effort to raise the profile and voice of key leaders in our companies and organizations, to strengthen the brand position through their opinions, insights, and expertise.
Navigating this effort requires a well planned and executed strategy to ensure that the leader leans into the right issues, stays disciplined to focus on specific topics and weaves in enough personality to connect with the right audience.
Roy Reid and Pete Scott will share a keynote presentation through conversation, discussing the principles and strategies to lift the executive voice to become an effective thought leader.
Speakers
Pete Scott, APR, CAE
CEO, American Pet Products Association
Peter Scott is a proven leader with over 25 years of experience in growing global non-profit associations and organizations and individuals specializing in creating partnerships that increase engagement, drive revenue, and amplify the organization’s impact.
As an award-winning author of four books, he has trained thousands of people worldwide on social media governance, risk, and compliance from such organizations as the Federal Reserve Bank, FINRA, PWC, Deloitte, Nielsen, The Federal Reserve Bank, The Canadian House of Commons, Saudi Arabian Capital Markets Authority, and others. Peter gained recognition for his efforts by receiving the PRSA Silver Anvil and Radiance Awards, Brand Hall Excellence in eLearning Award, multiple Forbes Best of Web, Webby Awards, as well as the Technology and Learning Magazine's Award of Excellence. Pete was also named as one of the CEOs of the Year by the Orlando Business Journal in 2021.
Taberi is Pete’s better half and together they obsess about their dog, Tucker.
Roy W. Reid, APR, CPRC, MCPC
Author, The Trust Transformation / Executive Coach
Many refer to Roy Reid as a living miracle. His inspirational story of survival is the foundation for the important message he delivers on the transformational power of trust. In 2019, he was struck down by an acute aortic dissection that most medical professionals say should have ended his life. Instead, it transformed it into a purpose Roy describes as: “love people, be grateful, give generously and make a difference”. Roy and his wife Kim live in Orlando, FL and have four children.
Roy helps CEOs and entrepreneurs go from frustrated, overwhelmed, and weary from the pains of a low-trust culture (or the trauma of distrust in themselves) to confident, satisfied, and encouraged, improving their health, well-being, and performance (personally and professionally). He helps them develop resilient and courageous teams that foster a high-trust culture where people feel safe, do the right thing, deliver outstanding service, and strive to improve performance each day.
A leading authority on trust, communications and organization transformation, Roy works with leaders and organizations as a coach, strategist, and consultant. He is also recognized as one of the Top 100 Thought Leaders Influencing Trusted Business Behavior by Trust Across America/Trust Around the World.
Roy is a sought-after speaker and co-author of The Trust Transformation, an evidence-based training program, and upcoming book; both of which teach people how to improve results by improving relationships through a more intentional focus on earning, building, and restoring trust. He also served as a principal investigator on research studies at AdventHealth to explore the impact and outcomes of a more intentional focus on trust in relationships.
He is currently a Senior Fellow with The Stockworth Institute, working to build an education platform dedicated to providing companies with the competent skilled workforce they need in today’s competitive and unstable marketplace.
Roy has worked with Fortune 500® companies, healthcare organizations, entrepreneurs, professional service firms, and public agencies. Some of the leading brands include AdventHealth, University of Central Florida, Wal-Mart, CSX Transportation, Stockworth, Tavistock Group, Lake Nona, and Duke Energy.
Roy holds his Bachelor of Science degree in Business Administration from the University of Central Florida. He is an accredited public relations professional (APR), a certified public relations counselor (CPRC) and Master Certified Professional Coach (MCPC). He is also a master martial artist with a fifth-degree black belt in Taekwondo.
BREAKOUT SESSIONS - 9:40 a.m. to 10:30 a.m.
Breakout Session #1 - Strategic Approaches to Running a Brand Newsroom
The "Strategic Approaches to Running a Brand Newsroom” or “Strategic Approaches to Running a Brand Newsroom” program is designed to transform communications teams by adopting the agile, collaborative, and strategic approaches typical of a newsroom. Learn how AdventHealth is using this model to enhance storytelling, improve responsiveness, and align content creation with organizational objectives.
Speaker: Jeff Grainger, APR
Director of External Communications
AdventHealth
Bio: Jeff Grainger, APR has been with AdventHealth for more than five years and is currently a director of external communications, overseeing all external clinical messaging as well as the social media and video teams. Prior to AdventHealth, he spent time with the Florida Municipal Power Agency and the Central Florida Expressway Authority. Before beginning his career in PR, he spent nearly a decade in broadcast news in the Orlando Area. He’s a former president of the Florida Public Relations Association – Orlando Area Chapter and is a graduate of the Advertising and Public Relations program at the University of Central Florida. Jeff is a third-generation native Floridian, growing up in the Melbourne area, and has lived in metro-Orlando since 1998.
Breakout Session #2 - Media Relations Best Practices: To Pitch or Not to Pitch?
When it comes to sharing our organizations' news and information, public relations professionals face many external and internal challenges. We are regularly required to counsel our leaders on whether, when and how we engage the media or activate other communications strategies in crowded and often negative news cycles. In this session, attendees will learn about media relations in today's business landscape, strategies for counseling organizational leaders on media relations and other communications strategies, and alternative methods to ensure your message resonates with the right audiences at the right time.
Bio
Megan Paquin, APR, CPRCFounder and Chief Executive Officer, Paquin Public Relations
Megan Paquin has been trusted to lead mission-critical communications for some of the world's most respected brands, leading nonprofit organizations, and high-profile institutions and individuals. Chambers and Partners has twice recognized Megan as one of the nation's top crisis/risk management and litigation support consultants, based on industry and client feedback and the complexity of her team's work. She is honored to lead a team of eight strategic communications and integrated marketing experts based in Florida who serve clients nationally. Megan is a Ph.D. candidate in business psychology at The Chicago School, where she earned her master's degree in behavioral economics. She also teaches public relations courses at the University of Central Florida's Nicholson School of Communication and Media. She earned a bachelor's degree in organizational communication with minors in legal studies and nonprofit organization management from UCF, is Accredited in Public Relations (APR) and a Certified Public Relations Counselor (CPRC).
SPEED NETWORKING WITH CENTRAL FLORIDA JOURNALISTS
10:40 a.m. to Noon
APR RECOGNITION AND LUNCHTIME - Noon to 12:30 p.m.
LUNCH KEYNOTE - 12:30 p.m. - 1:30 p.m.
From Toyota to TikTok: Driving Powerful Brand Campaigns Through PR and Influencers
With her extensive experience in leading high-impact campaigns for brands like Toyota, TikTok, M&Ms, and NBCUniversal, Yadia Suarez, Senior Client Partner at IZEA, demonstrates how combining traditional PR with digital influencers can significantly enhance your brand's visibility—even on a modest budget. In her lunch keynote, Yadia will offer practical strategies for utilizing non-traditional media such as influencers and podcasts, showing how these platforms can transform your communication strategies. Learn how to effectively craft engaging stories that resonate with audiences and discover innovative ways to stretch your marketing dollars further. This session is essential for PR and media professionals eager to expand their toolkit and drive impactful media narratives in today’s diverse media environment.
Bio
Yadia Suarez is an award-winning Senior Client Partner at IZEA, renowned for her strategic mastery and dynamic leadership in the realm of content and influencer marketing. With a robust background spanning over a decade, Yadia has crafted groundbreaking marketing strategies for illustrious clients including Toyota, TikTok, M&Ms, Skittles, and NBCUniversal, significantly elevating their market presence. A proud alumna of the University of Florida, she expertly merges innovative technology with deep industry insights to orchestrate influential campaigns that resonate across global audiences. Her work has not only set benchmarks but also fostered transformative conversations within the marketing industry. Outside the boardroom, Yadia's passion for global cultures shines through her love for travel and live music, capturing the essence of creativity and diversity that she brings to her professional endeavors. Yadia's strategic expertise and commitment to excellence distinguish her as a notable leader in the digital marketing and public relations space.
Advertisement
Event Venue & Nearby Stays
Seminole State College of Florida - Sanford/Lake Mary Campus, Seminole State College-N, Campus Ln, Sanford, FL 32773, United States,Sanford, Florida
Tickets
