Name: Mastering Google Ads Search Campaigns
Start: 2025-10-14T10:00:00+01:00
End: 2025-10-14T15:30:00+01:00
Location: The Business Village

Master Google Ads in a 1-day workshop where you will learn how to set up an effective search campaign for your business.
About this Event

Course Overview: This intensive one-day training course is designed to provide participants with the knowledge and skills needed to create, manage, and optimise successful Google Ads Search campaigns. Through a combination of expert instruction and hands-on exercises, attendees will leave with practical strategies to drive targeted traffic and maximise return on investment (ROI).

The course is delivered by Caroline Allott FCIM, a Google Certified professional with over 10 years of building and managing Google Ads campaigns for businesses and sectors all over the UK. You will find her jargon-free and supportive, and able to break down this complex subject easily - you will leave with an understanding and a campaign up and running and ready to go!

To find out more about Caroline and her professnioal experience please take a look here: https://www.cleadigital.co.uk/ or feel free to connect with her on LinkedIn: https://www.linkedin.com/in/ca-digital-marketing/

Who Should Attend?

Marketing professionals looking to enhance their digital advertising skills.
Business owners who want to generate leads and sales through Google Ads.
Beginners seeking a solid foundation in Google Ads Search campains.

Agenda

🕑: 10:00 AM - 12:30 PM
Course Outline:

Info: Introduction to Google Ads
• Overview of Pay-Per-Click (PPC) advertising
• The importance of Search campaigns
• Account set up

Google Ads Account – Set up
• Account structure and best practices
• Verification

Creating Effective Ad Campaigns
• Writing Compelling Ad Copy
• Using Images
• Understanding match types: Broad, Phrase, Exact, and Negative keywords.
• Utilising ad extensions for better performance
• Landing Pages

Break (12:30 PM - 1:00 PM)

Afternoon Session (1:00 PM - 3:30 PM)
Optimisation Strategies
• Analysing campaign performance.
• Continuous improvement.
• Using Google Analytics and conversion tracking.
Advanced Bidding & Budgeting Techniques
• Manual vs. automated bidding strategies.
• How to allocate budgets effectively.
• Adjusting bids based on device, location, and audience data.
Common Pitfalls & Troubleshooting
• Avoiding ad disapprovals and policy violations.
• Improving quality score to lower costs.