MASTERCLASS: THE FUTURE OF MARKETING TECHNOLOGIES

The Future of Marketing Technologies

Join our Masterclass on the Future of Marketing Technologies, where we'll explore the cutting-edge innovations shaping the marketing landscape and their impact on both the customer journey and the marketer's role. From mobile-first strategies to the transformative power of GenAI, IoT, and VR, we'll delve into the way these technologies reshape how brands engage with customers.

This session will highlight how small and large companies can harness these tools to enhance customer engagement, streamline marketing operations, and stay ahead of trends. Marketers will gain insights into evolving roles-from tactical execution to data-driven strategy-and how to leverage these technologies to create impactful, future-proof campaigns.

Whether you're a seasoned professional or just starting, this masterclass will equip you with the knowledge to navigate and thrive in the rapidly evolving marketing tech landscape.

The session will be followed by a networking beverage, so you will have the chance to connect with Professor Pedro Moreno de los Rios, other professionals seeking development opportunities, the IE team, and IE Alumni.

When: Tuesday, February 11th

Venue: Central Lisbon – venue to be confirmed soon

Agenda:

18:50-19:00 Registration  

19:00-19:05 Welcome by IE University 

19:05-20:40 Masterclass

20:40-21:00 Networking beverage

Don’t miss it! Reserve your spot now! 

About Professor Pedro Moreno de los Rios

Pedro Moreno de los Rios is a senior consultant in Digital Transformation and Marketing Technology, with a wealth of experience in top-tier organizations like Atos, The Walt Disney Company, and Ogilvy & Mather, as well as SMEs and start-ups. Passionate about designing impactful experiences for hyper-connected prosumers, Pedro is a PhD candidate in communication and technology and teaches at some of Europe’s leading universities and business schools. Celebrated for his teaching excellence over the past decade, he currently directs the IEU Tech Lab and is a member of the IE Immersive Learning Panel.

We hope to see you!

Event Venue & Nearby Stays

TBC, Lisbon, Portugal