Masterclass Series #3 - Off Season 2026 - Hobart

Tourism operators wanting to grow, evolve and future-proof their business are invited to attend a series of practical Tourism Tasmania Masterclasses this spring.

These free sessions are led by Tourism Tasmania’s in-house experts and focus on the areas we know best: digital capability, data insights, marketing, media, and distribution.

Expect up-to-date trends, practical tools, and strategic guidance to help Tasmanian tourism businesses stand out in an increasingly competitive and fast-changing landscape.

While you’re welcome to attend just one session, we encourage operators to register for all three held in September, October and November to take full advantage of the series. To see the other Masterclasses we are offering, please visit Tourism Tasmania's corporate website.

Light refreshments provided.

Masterclass Series #3 – Off Season 2026 

Part 1: Off Season campaign overview and insights 

Get under the hood of our winter campaign: 

• Explore the evolution of the Off Season and its strategy, brand positioning, and campaign objectives 

• See examples of past offers, creative, partnerships, and media activity 

• Learn what works and why, including what customers are looking for 

 Part 2: Creating Your Offer 

This hands-on session is designed to help you craft a compelling, brand-aligned offer: 

• Work in small groups to brainstorm and refine your offer 

• Learn how to write strong copy and select a great image  

• Get practical advice on how to optimise your webpage, convert interest into bookings, and use campaign assets to promote your offer 

Event Venue & Nearby Stays

The Old Woolstore Apartment Hotel, 1 Macquarie Street, Hobart, Australia

Concerts, fests, parties, meetups - all the happenings, one place.

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