About this Event
Topic: "The Business of Events and Sponsorship"
Event Overview
Jamaica’s event industry is thriving—whether it’s music festivals, corporate conferences, sports events, or intimate brand activations, there’s no shortage of opportunities. But behind every successful event is a strategic mix of planning, partnerships, and sponsorships that make it all possible.
In this edition of Masterclass, we’re diving deep into the business of events and sponsorships, helping entrepreneurs, marketers, and event organizers understand how to:
✅ Plan & execute successful events – From concept to execution, learn how to create experiences that attract the right audience.
✅ Attract & secure sponsorships – Get insider tips on how to craft proposals, negotiate deals, and build long-term brand partnerships.
✅ Maximize profitability – Discover revenue streams beyond ticket sales, from merchandising to strategic collaborations.
✅ Leverage social media & PR – Learn how to create buzz before, during, and after your event to maximize impact.
Whether you're a seasoned event planner, a business looking to host your first activation, or an influencer seeking sponsorship opportunities, this Masterclass is your key to making events work for you.
Keynote Speaker
- Mr. Scott Dunn - Group Managing Director, Dream Entertainment Limited
As the Group Managing Director of Dream Entertainment Ltd. and Managing Director of Loans Unlimited, I have decades of experience in leading and growing two diverse businesses in the entertainment and micro-finance sectors.
He has successfully planned and produced countless music festivals, carnivals, and other events across the Caribbean, the United States and Europe, attracting thousands of attendees and generating millions of dollars in revenue. He has also established and maintained long-term relationships with various stakeholders, such as sponsors, vendors, artists, media, and regulators. His mission is to create memorable and impactful experiences for my customers and communities, while ensuring the sustainability and profitability of my businesses.
He is passionate about Caribbean entertainment and have become a leader, advocate, mentor and public speaker throughout the West Indian diaspora.
His core competencies include negotiation, sponsorship acquisition, budget management, and crisis management. He also has a strong background in insurance and risk management, having obtained a Diploma in Insurance from the Chartered Insurance Institute in London and having spent 11 years between London and Jamaican insurance brokers.
Event Venue & Nearby Stays
Sandals Montego Bay, Kent Avenue, Montego Bay, Jamaica
USD 0.00
