About this Event
Duration: 8 Hours
Language: English
Date & Time: Wednesday, 1st October, 9:00 AM to 5:00 PM
Delivery Mode: Classroom Sessions Available
Certification: Walk away with a proudly earned Certificate of Completion
Credits Earned: 8 professional development credits
We provide energizing snacks, refreshing beverages, and a delicious lunch to keep you fueled throughout the day
Course Overview:
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience. Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and you need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.
Learning Objectives:
After completing this course, Individuals will be able to demonstrate their understanding of:
- SWOT Analysis in Marketing
- Marketing Research
- Real Time Marketing
- Brand Management
- Social Media (I)
- SEO Basics
- Social Media (II)
- Website Characteristics
- Capturing Leads
- Campaign Characteristics
Target Audience:
Ideal for individuals seeking to build foundational skills in Internet marketing - no prior experience or prerequisites required.
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This Internet Marketing Fundamentals workshop isn't about boring theory.It's a hands-on day packed with real strategies, practical tools, and impactful results. Whether you're looking to grow your business online, attract more leads, or strengthen your digital presence — this course sets the foundation for smart, effective marketing.
Agenda
Module One: SWOT Analysis in Marketing
Info: ● Strength
● Weaknesses
● Opportunities
● Threats
● Case Study
Module Two: Marketing Research
Info: ● Consume All Media
● Finding the Right Price
● Product Development and Improvement
● Identify Your Target Audience
● Case Study
Module Three: Real Time Marketing
Info: ● Dynamic Content
● Engagement Builds Followers
● Constant Readiness and Monitoring
● The Time the Place and the Media
● Case Study
Module Four: Brand Management
Info: ● Every Interaction Counts
● Consistent Through all Media
● Unique Qualities
● Needs to be Actively Managed
● Case Study
Module Five: Social Media (I)
Info: ● You are Building a Community
● A Personal Touch
● Brand Champions
● Make it Easy to Share
● Case Study
Module Six: SEO Basics
Info: ● Relevant and Original Content
● Keywords
● Value Proposition
● Linking
● Case Study
Module Seven: Social Media (II)
Info: ● Content is King
● Blog and Interact
● Webinars
● Constant Monitoring
● Case Study
Module Eight: Website Characteristics
Info: ● SEO Optimization
● Landing Page
● Analytics
● Mobile and Tablet Friendly
● Case Study
Module Nine: Capturing Leads
Info: ● Lead Management and Generation
● Give Something Away
● Quality vs. Quantity
● Capture Repeat Customers
● Case Study
Module Ten: Campaign Characteristics
Info: ● Tailored for Your Audience
● Use Powerful Words
● The 4 W’s of a Campaign
● Monitor and Tweak
● Case Study
Module Eleven: Wrapping Up
Info: ● Words from the Wise
● Review of Parking Lot
● Lessons Learned
● Completion of Action Plans and Evaluations
Event Venue & Nearby Stays
Albert Street & Metcalfe Street, 116 Albert Street Suite 200 & 300 Ottawa Ontario K1P 5G3 Canada, Ottawa, Canada
CAD 513.62
